The Relationship of Communication and Hazard Experience to Risk Judgments

9316615 Griffin大多数风险沟通研究都集中在专家想向公众传达什么以及如何有效地传达。 然而，人们对如何利用现有的风险信息来理解风险情况知之甚少。 本项目旨在调查密尔沃基的居民如何依靠他们的个人经验，以及各种大众和人际沟通渠道，以发展他们的知识和水平的担心自来水传播的寄生虫病（隐孢子虫病）在他们的城市最近广泛爆发。 将通过电话对居住在密尔沃基大都市区受影响地区的500名成年人进行随机抽样调查。 由于必须在个人对隐孢子虫病的经历记忆犹新时收集数据，而爆发仍在大众媒体中突出显示，而关于可能的复发仍存在不确定性，因此该提案由探索性研究小额赠款资助。 这项工作是为了准备一个更广泛的研究建议，将审查人们如何选择和处理信息，以科普他们周围的世界的风险，使用一个以观众为基础，而不是基于发送者的方法来调查风险的沟通。 ***

9316615 Griffin Most risk communication research focuses on what experts want to convey to the public and how to do so efficiently. Very little is known, however, about how people use the risk information available to them to make sense of risky situations. This project is to investigate how residents of Milwaukee rely on their personal experience, and on the various mass and interpersonal communications channels to develop their knowledge and level of worry about tap-water borne parasitic disease (cryptosporidiosis) in the wake of a recent widespread outbreak in their city. A random sample survey will be conducted by telephone of 500 adults who live in the affected part of the Milwaukee metropolitan area. Since it is essential to gather the data while personal memories of the experience with cryptosporidiosis are fresh, while the outbreak is still highlighted in the mass media, and while uncertainty still remains about possible recurrences, this proposal is funded by the Small Grants for Exploratory Research. This effort is conducted to prepare a more extensive research proposal that will examine how people select and process information to cope with risks in the world around them using an audience-based rather than a sender-based approach to investigate risk communication. ***