The prevalence and impact of digital alcohol exposure

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This project aims to use artificial intelligence to quantify the amount of alcohol people are exposed to in digital media (e.g., social media, streaming videos) in their daily lives and the effect alcohol exposure has on alcohol use. Expected outcomes for this project include a quantification of the amount of alcohol exposure in digital media and the impact it has on drinking and a development of a protocol to test exposure. Significant benefits are expected for policy makers aiming to reduce exposure and the public wanting to avoid exposure to limit the harm of alcohol.