Survey Respondents' Reactions To Persuasion Attempts: Ethical Valuations and Behavioral Response

调查受访者对说服尝试的反应：道德评价和行为反应

• 批准号: 9511932
• 负责人: Eleanor Singer
• 金额: $ 7.66万
• 依托单位: Regents of the University of Michigan - Ann Arbor
• 依托单位国家: 美国
• 项目类别: Standard Grant
• 财政年份: 1995
• 资助国家: 美国
• 起止时间: 1995-09-01 至 1998-08-31
• 项目状态: 已结题
• 来源: https://www.nsf.gov/awardsearch/showAward?AWD_ID=9511932&HistoricalAwards=false
• 关键词: Survey; Respondents; Reactions; Persuasion; Attempts

Increasingly relied on by government and private sector, sample surveys range from health care to prayer in schools, to the design of future automobiles. They are a basic tool in commercial activity and in statistical operations of government agencies, and they contribute to induction and testing of theories in most of the social sciences. Increasingly, they are a common experience in the daily lives of U.S. residents. Efforts to maintain response rates, so as to preserve the representativeness of surveys and their inferential power, raise serious ethical issues for survey research. Focusing on the issue of equity, this pilot project will design and test methods to: explore public reactions to ethical issues in the use of incentives and to alternative ways to reduce nonresponse; and investigate the effect of these reactions on people's willingness to participate in surveys. The investigators want to find out under what conditions, if any, people feel an obligation to participate in a survey; under what conditions, if any, they expect a tangible reward for their participation; what strategies to increase participation offend their sense of equity or their standards of politeness; and how these various beliefs combine to affect the likelihood of participation. The pilot will examine the following methods to measure these variables: direct questioning to measure beliefs, perceptions, expectations, and standards; videotaped vignettes to measure predicted behavior in response to different combinations of survey characteristics and reward; and a small field experiment to measure actual behavior. The narrow aim of this research is to investigate the role of respondent perceptions in survey participation; it also has broader implications for understanding the motivational force of equity evaluations and the role of attitudes in influencing behavior. Several articles and plans for further research should result from this award.

抽样调查越来越多地被政府和私营部门所依赖，范围从医疗保健到学校的祈祷，再到未来汽车的设计。 它们是商业活动和政府机构统计操作的基本工具，有助于归纳和检验大多数社会科学的理论。 它们越来越成为美国居民日常生活中的一种常见体验。 为了保持调查的代表性和推断力而努力保持答复率，这对调查研究提出了严重的道德问题。 这一试点项目以公平问题为重点，将设计和测试各种方法，以：探讨公众对使用奖励办法中的道德问题的反应，以及对减少不答复的替代办法的反应;调查这些反应对人们参与调查意愿的影响。 研究人员想知道，在什么情况下（如果有的话），人们会觉得有义务参与调查;在什么情况下（如果有的话），他们期望参与调查会得到切实的回报;什么策略会冒犯他们的公平感或礼貌标准;以及这些不同的信念联合收割机如何结合起来影响参与调查的可能性。 试点将研究以下方法来衡量这些变量：直接提问来衡量信念，感知，期望和标准;录像小插曲来衡量预测的行为，以应对不同的调查特征和奖励组合;和一个小的现场实验来衡量实际行为。 本研究的狭义目的是调查受访者的看法在调查参与的作用，它也有更广泛的意义，了解公平评价的动机力量和影响行为的态度的作用。 几篇文章和进一步研究的计划应该从这个奖项产生。