Images, perceptions and resources: enhancing Australias role in China's English language education

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Education, being the third largest export industry, plays an extremely important role in Australia's engagement with the Asia region. Chinese students are by far the largest single group of overseas students studying in Australia. However, there is little evidence regarding Australia's presence in the English language market in China, nor of how Chinese language learning businesses draw on Australian sources and resources. The association with two premier Chinese language learning and publishing houses through this joint research project will promote Australian content for language learners in China and provide information for Australian language resource developers focusing on the Chinese market.