EARTH STORY: Exploratory Research for Visualizations about Geology for a Large-Format Film on the History of the Earth -- A Small Grant for Exploratory Research (SGER)

教育广播公司(WNET)正在研究和测试一个名为“科学洞察”的试验性短格式电视广播和网络项目。这项实验性研究的目标是确定短格式电视片段是否能成功地提高美国人对科学技术新研究的理解和兴趣，如果可以的话，确定几种可能的格式中哪种可能最成功。在这一研究和开发阶段，WNET将测试项目模型的可行性，并开发和改进该模型，以便在一些选定的媒体场所使用，例如即将播出的公共广播公司每周公共事务节目《公共广场》。在研究阶段将开展的具体活动包括：-组建一个由最多6名具有科学、科学新闻和媒体专业知识的顾问组成的专家委员会；-制作三个不同长度的试验性、短格式“节目概念”视频片段，作为其他媒体节目的科学信息片段；-对这些测试格式进行正式和非正式的测试和评估，以确定风格和内容的吸引力、可信度、清晰度和可理解性；以及-从电视媒体、印刷、网络和科学中心网点确定更多的关键潜在发行合作伙伴。

The Educational Broadcasting Corporation (WNET) is researching and testing an experimental, short-format television broadcast and Web project entitled "Science InSight." The goal of this experimental research is to determine if short-format television segments can successfully increase Americans' understanding of -- and interest in -- new research in science and technology and, if they can, which of several possible formats is likely to be most successful. During this research and development phase, WNET will test the viability of the project model and develop and refine the model for use in a selected group of media venues such as the forthcoming PBS weekly public affairs program,"Public Square." The specific activities to be undertaken in the research phase include:-assembling an expert board of up to six advisors with expertise in science, science journalism and media;-producing three, experimental, short-format, "program concept" video segments of varying lengths for use as science information pieces in other media programs;-conducting formal and informal testing and evaluation of these test formats for appeal, credibility, clarity and comprehensibility of style and content; and -identifying additional key potential distribution partners from television media, print, Web and science centers outlets.