E=mc2

WGBH的科学部门正在申请资金，为Nova制作一个两小时的电视特别节目，该节目是根据David Bodanis的书《E=mc2：世界上最著名的方程的传记》改编的。该节目结合了戏剧和纪录片的技术，使用爱因斯坦标志性的方程来探索方程背后的物理和科学过程的本质。媒体倡议、互动网站和外展活动扩大了该计划的影响，使其超越了电视广播。《E=mc2》计划于2005年秋季在美国公共广播公司的黄金时段播出，以纪念爱因斯坦的《奇迹之年》百年诞辰，最初的观众人数将达到700万。推广工具包将免费提供给16,000家公共图书馆和1,000个课外项目。教育资源的通知将发送给全国1.4万名高中物理教师。对该计划的形成性评估和对该计划和宣传材料的总结性评估将确保“E=mc2”达到其最终目的：增进公众对科学的理解和促进科学事业。主要项目人员：WGBH科学部主任和Nova的高级执行制片人：Paula S.Apsell编剧/主任：Kevin MacdonaldProducer：John Smithson形式化评估：多媒体研究总结评估：Goodman Research Group

WGBH's Science Unit is requesting funds to produce for NOVA a two-hour television special based on David Bodanis' book "E=mc2: A Biography of the World's Most Famous Equation." Combining dramatic and documentary techniques, the program uses Einstein's iconic equation to explore the physics behind the equation and the nature of the scientific process. A media initiative, an interactive Web site, and an outreach campaign broaden the program's impact beyond the television broadcast. "E=mc2" is intended for prime-time broadcast on PBS in the fall of 2005, to coincide with the centennial of Einstein's "Miracle Year," and should reach an initial audience of seven million viewers. Outreach kits will be made available for free to 16,000 public libraries and 1,000 after-school programs. Notification of educational resources will be sent to all 14,000 high school physics teachers around the country. A formative evaluation of the program and a summative evaluation of the program and outreach materials will ensure that "E=mc2" achieves its ultimate purpose: to enhance public understanding of science and promote scientific careers.Key Project Personnel:Director of the WGBH Science Unit and Senior Executive Producer of NOVA: Paula S. ApsellWriter/Director: Kevin MacdonaldProducer: John SmithsonFormative Evaluation: Multimedia ResearchSummative Evaluation: Goodman Research Group