E=mc2

WGBH的科学部门正在申请资金，为NOVA制作一个两小时的电视特别节目，该节目是根据大卫·博达尼斯的著作《E= mc 2：世界上最著名的方程传记》制作的。结合戏剧和纪录片的技术，该计划使用爱因斯坦的标志性方程来探索方程背后的物理和科学过程的性质。 一个媒体倡议，一个互动网站，和一个推广活动扩大了该计划的影响超出了电视广播。 《E= mc 2》计划于2005年秋季在PBS电视台的黄金时段播出，以纪念爱因斯坦的“奇迹年”一百周年，届时将有700万观众收看。 将向16，000个公共图书馆和1，000个课后项目免费提供宣传包。 教育资源的通知将发送给全国所有14,000名高中物理教师。 对该计划的形成性评估和总结性评估将确保“E= mc 2”实现其最终目的：提高公众对科学的理解，促进科学事业。主要项目人员：WGBH科学部主任兼NOVA高级执行制片人：Paula S. Apsell作家/导演：凯文·麦克唐纳制片人：约翰·史密森形成性评估：多媒体研究总结性评估：古德曼研究小组

WGBH's Science Unit is requesting funds to produce for NOVA a two-hour television special based on David Bodanis' book "E=mc2: A Biography of the World's Most Famous Equation." Combining dramatic and documentary techniques, the program uses Einstein's iconic equation to explore the physics behind the equation and the nature of the scientific process. A media initiative, an interactive Web site, and an outreach campaign broaden the program's impact beyond the television broadcast. "E=mc2" is intended for prime-time broadcast on PBS in the fall of 2005, to coincide with the centennial of Einstein's "Miracle Year," and should reach an initial audience of seven million viewers. Outreach kits will be made available for free to 16,000 public libraries and 1,000 after-school programs. Notification of educational resources will be sent to all 14,000 high school physics teachers around the country. A formative evaluation of the program and a summative evaluation of the program and outreach materials will ensure that "E=mc2" achieves its ultimate purpose: to enhance public understanding of science and promote scientific careers.Key Project Personnel:Director of the WGBH Science Unit and Senior Executive Producer of NOVA: Paula S. ApsellWriter/Director: Kevin MacdonaldProducer: John SmithsonFormative Evaluation: Multimedia ResearchSummative Evaluation: Goodman Research Group