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E=mc2

基本信息

批准号：
0407104
负责人：
Paula Apsell
金额：
$ 120万
依托单位：
WGBH Educational Foundation
依托单位国家：
美国
项目类别：
Continuing Grant
财政年份：
2004
资助国家：
美国
起止时间：
2004-06-15 至 2006-05-31
项目状态：
已结题

来源：
https://www.nsf.gov/awardsearch/showAward?AWD_ID=0407104&HistoricalAwards=false
关键词：
E=mc2

项目摘要

WGBH's Science Unit is requesting funds to produce for NOVA a two-hour television special based on David Bodanis' book "E=mc2: A Biography of the World's Most Famous Equation." Combining dramatic and documentary techniques, the program uses Einstein's iconic equation to explore the physics behind the equation and the nature of the scientific process. A media initiative, an interactive Web site, and an outreach campaign broaden the program's impact beyond the television broadcast. "E=mc2" is intended for prime-time broadcast on PBS in the fall of 2005, to coincide with the centennial of Einstein's "Miracle Year," and should reach an initial audience of seven million viewers. Outreach kits will be made available for free to 16,000 public libraries and 1,000 after-school programs. Notification of educational resources will be sent to all 14,000 high school physics teachers around the country. A formative evaluation of the program and a summative evaluation of the program and outreach materials will ensure that "E=mc2" achieves its ultimate purpose: to enhance public understanding of science and promote scientific careers.Key Project Personnel:Director of the WGBH Science Unit and Senior Executive Producer of NOVA: Paula S. ApsellWriter/Director: Kevin MacdonaldProducer: John SmithsonFormative Evaluation: Multimedia ResearchSummative Evaluation: Goodman Research Group

WGBH 的科学部门正在申请资金，根据 David Bodanis 的书《E=mc2：世界上最著名的方程传记》为 NOVA 制作一个两小时的电视特别节目。该节目结合了戏剧和纪实技术，利用爱因斯坦的标志性方程来探索方程背后的物理学和科学过程的本质。媒体倡议、互动网站和外展活动扩大了该节目的影响力，超越了电视广播。《E=mc2》计划于 2005 年秋季在 PBS 黄金时段播出，恰逢爱因斯坦“奇迹年”一百周年，最初的观众人数应该达到 700 万。外展工具包将免费提供给 16,000 个公共图书馆和 1,000 个课外项目。教育资源通知将发送给全国所有14000名高中物理教师。对计划的形成性评估以及对计划和外展材料的总结性评估将确保“E=mc2”实现其最终目的：增强公众对科学的理解并促进科学事业。主要项目人员：WGBH 科学部主任兼 NOVA 高级执行制片人：Paula S. Apsell 编剧/导演：Kevin Macdonald 制片人：John Smithson 形成性评价：多媒体研究总结性评价：古德曼研究集团