NOVA scienceNOW Seasons 5 and 6

WGBH正在制作Nova Science NoW的第五季和第六季，这是一个多媒体项目，通过多个平台涉及广泛的科学、技术、工程和数学主题。这些活动包括国家公共广播服务广播、公共广播服务网站和创新的外联活动，如扩大科学咖啡馆倡议。由天体物理学家尼尔·德格拉斯·泰森博士主持的第五季将于2010年播出，第六季将于2011年播出。重点是“变革性研究的故事”，例如纳米技术、干细胞、量子计算以及清洁能源和气候变化。该项目的目标是“对美国人对当前科学研究的欣赏和理解产生持久的影响”，并鼓励年轻观众对STEM职业生涯的兴趣。在扎实的前期工作的基础上，拟议的项目正在寻找新的方法，将电视节目、网络材料和科学咖啡馆S交织在一起，为观众提供多个切入点和途径。例如，他们将在博客和社交媒体工具的支持下，制作32个纯网络科学家简介，然后将这些科学家培训为科学咖啡馆S的主持人。Nova正在计划一项新战略，以最大限度地增加每年六个新节目的载客量和观众；这些节目将在夏季Nova周三晚上的黄金时段连续播出。在第三季期间，每周有270多万电视观众收看了Nova Science NoW，该网站每月有62,000名独立访问者，全国有75家活跃的科学咖啡馆S。扩大的科学咖啡馆倡议旨在通过与太平洋天文学会、美国化学学会和公众科学理解联盟等团体建立新的伙伴关系，在授权期后实现自给自足。该项目还将与全国科学技术中心和科学中心协会合作，举办科学咖啡馆S，在网上介绍科学家。Goodman研究小组将评估第五季和第六季的覆盖范围和效果。重点/主要评价活动是一项观看和参与研究，探讨观看系列片的影响，以及随着网络和外联服务的增加而积极接触和参与。这项研究将包括具有适应性分支模式的基于网络的调查，其中将包括从各种参与者那里收集数据，并将重点放在参与者身上？系列、网站和外展的使用。总结性评估将衡量该项目如何接触到这些受众群体，同时还将实现增加公众对科学的了解和参与与科学有关的活动的总体目标。

WGBH is producing the fifth and sixth seasons of NOVA scienceNOW, a multimedia project that addresses a wide array of science, technology, engineering, and mathematics subjects via multiple platforms. They include national PBS broadcast, the PBS web site, and innovative outreach activities such as an expanded Science Café initiative. Hosted by astrophysicist Dr. Neil deGrasse Tyson, Season Five will air in 2010; Season Six in 2011. The focus is "stories of transformative research," e.g., nanotechnology, stem cells, quantum computing, as well as clean energy, and climate change. Project goals are to "produce a lasting impact on Americans' appreciation for and understanding of current scientific research," and to encourage an interest in STEM careers among younger viewers. Building upon solid prior work, the proposed project is finding new ways to interweave the television show, web materials, and Science Cafés to provide multiple entry points and pathways for the audience. For example, they will produce 32 web-only scientist profiles supported by a blog and social media tools, and then train these scientists as presenters for the Science Cafés. NOVA is planning a new strategy to maximize carriage and increase audience for the six new programs per year; the programs will run consecutively in the NOVA Wednesday evening primetime slot during the summer. During Season Three, over 2.7 million television viewers per week tuned in NOVA scienceNow, with 62,000 unique visitors to the web site per month and 75 active Science Cafés across the country. The expanded Science Café initiative is designed to become self-sustaining beyond the grant period through new partnerships with groups such as the Astronomical Society of the Pacific, the American Chemical Society, and the Coalition for the Public Understanding of Science. The project will also collaborate with the Association of Science-Technology Centers and science centers around the country to host Science Cafés featuring scientists profiled on the web.Goodman Research Group will assess the reach and effectiveness of Seasons Five and Six. The focal/primary evaluation activity is a viewing and engagement study on the influence of viewing the series along with accessing and participating actively with the increased web and outreach offerings. This study will comprise web-based surveys with adaptive branching patterns, which will include data collection from a variety of participants and will focus on participants? use of the series, website, and outreach. The summative evaluation will measure how the project is reaching these audience segments, while also meeting the overall goals of increasing public understanding of science and engagement in science-related activities.