NOVA scienceNOW

WGBH教育基金会正在申请资金制作“NOVA scienceNOW”的第三和第四季，这是一个多媒体项目，通过包括国家PBS广播、PBS网站和创新外展倡议在内的多个平台处理广泛的科学、技术、工程和数学主题。该项目的目标是帮助公众了解科学研究的价值和重要性，并鼓励年轻观众对STEM职业产生兴趣。创新/战略影响：该系列提供了一个重要的机会，可以发展一种新的科学新闻形式，以品牌认知度为基础，但有可能接触到更广泛、更多样化的全国受众。新的主持人将是尼尔·德克格拉斯·泰森博士，他是一位有成就的天体物理学家和有魅力的科学传播者，他的参与将有助于该系列节目接触到更广泛的人群。NOVA正在为未来几季计划一个新的日程安排，以最大限度地提高每年六个新节目的观众，也就是说，这些节目将在6月和7月连续在NOVA时段播出。合作：NOVA已经开发了一个新的PBS电视台联盟，为该系列提供建议，并为该计划提供编辑。这将使该计划具有更大的地理覆盖范围，并将提供与与这些站点相连的主要大学和机构的研究人员在当地的联系。该项目还将与美国图书馆协会、Sigma Xi和太平洋天文学会合作开展外联工作。多媒体研究公司和古德曼研究集团将分别进行形成性和总结性评估。

WGBH Educational Foundation is requesting funds to produce the third and fourth seasons of "NOVA scienceNOW," a multimedia project addressing a wide array of science, technology, engineering and mathematics subjects via multiple platforms including national PBS broadcast, the PBS Web site and innovative outreach initiatives. Project goals are to help the general public understand the value and importance of scientific ressearch and to encourage an interest in STEM careers among younger viewers.INNOVATION/STRAGEGIC IMPACT: The series provides a significant opportunity to develop a new format for science journalism building on brand recognition but potentially reaching a broader and more diverse national audience. The new host will be Dr. Neil deCgrasse Tyson, an accomplished astrophysicist and charismatic science communicator whose partipation will help the series reach out to a broader demographic. NOVA is planning a new scheduling configuration for these future seasons to maximize audience for the six new programs per year, i.e. the programs iwll run consecutively in the NOVA slot during June and July.COLLABORATION: NOVA has developed a new consortium of PBS stations to advise on the series and to contribute editorially to the programs. This will give the program greater geographic coverage and will provide local contacts with researchers at major universities and institutions connected to these stations. The project will also partner with the American Library Association and Sigma Xi and the Astronomical Society of the Pacific in the outreach effort. Multimedia Research, Inc. and Goodman Research Group will conduct formative and summative evaluations, respectively.