Does shared group membership increase social risk-taking?

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This project aims to develop a social identity model of social risk-taking to inform the development of more effective public safety communications. Replying to a fraudulent email, investing in a pyramid scheme, or having unprotected sex – why do such behaviours persist when people know that they are dangerous? This project proposes that people evaluate risk by using shared group membership as a psychological proxy for ‘safe’. It is proposed that people may be less likely to see other people as a source of potential harm when they are from the same social group. This project may have implications for policy and practice in the areas of policing, internet security, crowd management and disease control.