HCC: Small: First Days: Improving Maternal and Infant Health with Persuasive Technology

这项提案的重点是开发个人健康和健康决策的动机和说服性技术(MPT)。特别是，具有说服力的技术可以帮助影响母亲做出更好的健康选择。动力技术可以提高社区卫生工作者的工作绩效。MPT是一个相对较新的领域，还有许多基础性工作要做。这个项目借鉴了心理学、经济学、修辞学中关于说服的经典理论，以及关于说服技术的最新文献来指导这一方法。新出现的MPT文献表明，许多经典的影响机制？工作？通过信息和通信技术。但对这些机构的相对功率进行比较的工作相对较少，这对MPT成长为一门设计科学非常重要。在MPT具有巨大潜在影响的发展中地区，在说服方面做的工作很少--创新文献的传播表明，个人选择是许多贫困社区发展的主要挑战。该项目的目标是比较不同说服机制在母婴保健方面的相对力量。这项工作的结果将对美国服务不足的社区产生深远影响。例如，PI最近关于美国移民农场工人语言学习的研究表明，他们面临着发展中地区穷人面临的许多挑战。据估计，美国有1300万这样的工人。教育程度低、对正规卫生系统缺乏信任和参与、与传统做法相冲突，所有这些都重现了发展中地区在卫生保健方面遇到的挑战。孕产妇和婴儿健康是社会发展的最基本指标之一。它们包括联合国确定的八项千年发展目标中的两项。这项研究将揭示向贫困社区提供孕产妇和婴儿保健方面的挑战，并找到克服这些挑战的实际方法。该项目的成功将为MPT在医疗保健中的广泛使用铺平道路，并将为其在农业、教育和可持续发展等其他领域的应用提供参考。

This proposal focuses on the development of motive and persuasive technologies (MPT) for personal health and health decision making. In particular persuasive technologies could help influence mothers to make better health choices. Motive technologies can improve community health worker job performance. MPT is a relatively new area and much foundational work remains to be done. This project draws on classical theories of persuasion from psychology, economics, rhetoric, and the recent literature on persuasive technologies to inform the approach. The nascent MPT literature has shown that many classical influence mechanisms ?work? via information and communication technology. But relatively little work has compared the relative power of these mechanisms, which is important for MPT to grow as a design science. And very little work has been done on persuasion in developing regions where MPT has great potential impact - the diffusion of innovation literature has shown that personal choice is the main challenge to development in many poor communities. The goal of this project is to compare the relative power of different persuasive mechanisms in the context of maternal and infant health care.The results of this work will have profound impacts on underserved communities in the US. For example, recent work by the PI on language learning among immigrant farm workers in the US suggests that they face many of the challenges that the poor in developing regions face. There are estimated to be 13 million such workers in the US. Poor education, lack of trust and participation in the formal health system, conflicts with traditional practices, all reproduce the challenges seen in health care in developing regions. Maternal and infant health are among the most basic indicators of social development. They comprise two of the eight Millennium Development Goals defined by the United Nations. The research will shed light on the challenges in delivering maternal and infant health care to poor communities, and on finding practical means to overcome them. Success in the project would pave the way to widespread use of MPT in health care, and will inform its application to other areas such as agriculture, education, and sustainable development.