Rapid Response: Spreading The Word About Japan's Earthquake, Tsunami And Nuclear Crisis

美国公共广播公司《新闻一小时》的制作人麦克尼尔·莱勒制片公司获得了一笔RAPID拨款，用于报道日本发生的意外灾难性地震、海啸和核危机后正在进行的研究。由经验丰富的制片人和记者组成的团队将制作至少8个广播片段，以及大量的在线材料。所有的故事都围绕着科学家（地球物理学家、海洋学家）和工程师（结构、地震、民用、核）以及社会科学家和他们在灾难后所做的工作展开。在线材料将包括博客和仅限网络的视频报道，这些报道将提供内容，以扩大广播覆盖范围。报道内容不仅包括日本正在学习的知识，还包括这些知识将如何影响美国的地震、海啸、核工程和科学以及社会影响研究。《新闻一小时》将通过在Facebook、Twitter、YouTube、UStream和Discus等社交媒体上定期发布新闻来鼓励用户参与。在线/广播记者Hari Sreenivasan将对相关研究前沿的科学家进行网络独家采访。NewsHour Extra，这个每月有17万名教育工作者的网站，将利用其每日视频剪辑工具上的科学报道，为教育工作者提供资源和课程计划，帮助他们与学生就正在进行的故事所提出的科学、环境和工程问题展开讨论。美国公共广播公司《新闻一小时》的影响范围很广。PBS新闻一小时每周五个晚上在全国315多个PBS电台播出，也可以通过特定市场的公共广播电台和播客在线收看。全国每日广播约有110万观众收看，2011年1月，在线新闻一小时的访问量达到每月540多万次。《新闻一小时》的公共广播节目每天平均有6万3千名听众收听。在美国以外，美国公共广播公司（PBS）的《新闻一小时》电视节目通过美国军队电视台向全世界80多万名美国军人和国务院工作人员播放。此外，加拿大、澳大利亚、日本以及欧洲、亚洲、非洲和拉丁美洲的观众通过各种渠道和卫星服务收看该节目。根据该奖项产生的可交付成果将在“新闻一小时”网站上进行整合，并在该网站上建立这些资源的永久记录。

MacNeil Lehrer Productions, producer of the PBS NewsHour, is awarded a RAPID grant to cover the research that is ongoing as a result of the unanticipated and disastrous earthquake, tsunami and nuclear crisis in Japan. The team of experienced producers and correspondents will produce at least 8 segments for broadcast, along with extensive material for online. All the stories will revolve around scientists (geophysicists, oceanographers) and engineers (structural, seismic, civic, nuclear) as well as social scientists and the work they are doing in wake of the disaster. The online material will include blogs and web-only video reports that will deliver content to augment broadcast coverage. The coverage will include not only what is being learned in Japan but how that knowledge will impact earthquake, tsunami and nuclear engineering and science, as well as social impact studies, in the United States. The NewsHour will encourage user engagement through regular posting of stories on social media outlets, including Facebook, Twitter, YouTube, UStream and Discus. The online/on-air correspondent Hari Sreenivasan will conduct web-exclusive interviews with scientists on the forefront of the related research. The NewsHour Extra, the website that reaches 170,000 educators per month, will use the science coverage on its Daily Video Clip Tool to provide educators resources and lesson plans to help initiate discussions with students about the science, environmental and engineering issues raised by the on-going story.The reach of the PBS NewsHour is significant. PBS NewsHour is seen five nights a week on more than 315 PBS stations across the country and is also available online, via public radio in select markets and via podcast. The national daily broadcast delivers an audience of approximately 1.1 million viewers and the Online NewsHour visitors reached 5.4+ million monthly page views in January 2011. The NewsHour public radio broadcasts reach an average of 63 thousand listeners daily across the U.S. Outside the U.S., the PBS NewsHour television broadcast is available on the American Forces Television to more than 800,000 U.S. military and State Department personnel around the world. In addition, audiences across Canada, Australia, Japan and Europe, Asia, Africa and Latin America tune into the service via various channels and satellite services. The deliverables produced under this award will be consolidated on the NewsHour website where they will create a permanent record of these resources.