Rapid: PBS NewsHour coverage of non-medical, non-clinical care research around COVID-19

本RAPID是为回应NSF关于COVID-19大流行的致同事信而提交的。该奖项由学习研究部的AISL项目颁发，资金来自《冠状病毒援助、救济和经济安全（关怀）法案》。必须以一种明确、负责任的方式让公众意识到科学在帮助控制这场大流行和预防未来疫情方面的作用。这一项目将使《新闻一小时》超越其关于大流行病医学信息的日常报道，使公众了解科学家和医学专业人员进行的科学研究在应对这一可怕威胁方面所能发挥的作用。PBS“新闻一小时”有能力迅速动员它的科学记者和全国发行基础设施，制作至少6个广播片段和额外的数字材料，报道这项正在进行的科学工作。他们将采访基因组分析、计算机跟踪、疫苗生产和社会流行病学方面的科学家、研究人员和专家，展示他们在检测、治疗、跟踪和阻止COVID-19传播方面所做的工作，以开发可能防止进一步传播的疫苗，并衡量该疾病的社会影响。这些片段将在当地PBS电视台播出，并在其网站、YouTube和社交媒体渠道上发布。《新闻一小时》每晚的收视率达到250万人，每季度在YouTube上的浏览量接近3300万。在最近一个季度，他们在Facebook上的曝光量达到了7260万，在Twitter上的曝光量达到了8680万。研究小组Knology将进行一项研究，以评估1)美国成年人主要从哪里获取有关COVID-19的信息；2)他们对个人和公共责任的认知；3)他们已经采取和/或计划采取的行为，以及何时；4)社会价值观。Knology将利用以前合作中采用的项目和模块开发一种调查工具，以建立对新闻消费与对COVID-19风险的态度之间关系的基本理解。调查将使用Qualtrics进行。调查数据将从美国成年人的代表性样本（N = 1000）收集，使用在线软件系统，多产。美国公共广播公司(PBS) /美国国家公共电台(NPR) /马里斯特（Marist）最近的民意调查将作为基准。一旦像人口统计这样的潜在识别信息被汇总，这些形成性数据和结果将通过Knology网站公开分享，以支持其他研究人员和记者。该奖项反映了美国国家科学基金会的法定使命，并通过使用基金会的知识价值和更广泛的影响审查标准进行评估，被认为值得支持。

This RAPID was submitted in response to the NSF Dear Colleague letter related to the COVID-19 pandemic. This award is made by the AISL program in the Division of Research on Learning, using funds from the Coronavirus Aid, Relief, and Economic Security (CARES) Act. The public must be made aware – in a clear, responsible way – about the role of science to help bring this pandemic under control and prevent future outbreaks. This project will allow the NewsHour to go beyond their daily reporting of the medical information about the pandemic, to inform the public about the difference scientific research/ research conducted by scientists and medical professionals can make in attacking such a dire threat. The PBS NewsHour has the capability to quickly mobilize its science journalists and national distribution infrastructure to produce at least six broadcast segments and additional digital materials reporting on this on-going scientific work. They will interview scientists, researchers and experts in genomic analysis, computer tracking, vaccine production, and social epidemiology showing what they are doing to test, treat, track and stop the spread of COVID-19, to create vaccines that may prevent further transmission, and to measure the social impact of the disease. These segments will be broadcast nationwide on local PBS stations and distributed on their website, YouTube, and social media channels. Viewership of the NewsHour is extensive reaching 2.5 million people nightly via broadcast and almost 33 million YouTube views per quarter. During a recent quarter, they reached 72.6 million on Facebook and garnered 86.8 million Twitter impressions. The research team, Knology, will conduct a study to assess 1) where US adults are primarily getting information about COVID-19; 2) their perception of personal and public responsibility; 3) behaviors they have taken and/or plan to take, and when; 4) their social values. Knology will develop a survey instrument with adopted items and modules used in prior collaborations to develop a baseline understanding of the relationship between news consumption and attitudes about COVID-19 risk. The survey will be hosted using Qualtrics. Survey data will be gathered from a representative sample of US adults (N = 1000) recruited using the online software system, Prolific. A recent PBS NewsHour/NPR/Marist poll will be used as a baseline. Once potentially identifying information like demographics are aggregated, these formative data and topline results will be shared openly through the Knology website to support other researchers and journalists.This award reflects NSF's statutory mission and has been deemed worthy of support through evaluation using the Foundation's intellectual merit and broader impacts review criteria.