PBS NewsHour: STEM Learning For Adults, Teens And At-Risk Populations

PBS NewsHour STEM学习项目是一个广播和在线科学新闻和非正式科学教育倡议，向全国观众报道突发科学新闻和前沿的STEM（科学、技术、工程和数学）研究和研究人员。多平台项目的目标是：(1)增加和提高受众对科学技术的认识；(2)通过互动工具激发受众对科学技术的积极参与；(3)将PBS“新闻一小时”定位为深度和创新科学报道的固定目的地；(4)利用新的和创造性的数字工具来扩大《新闻一小时》科学报道的影响，特别是对年轻人的影响。PBS新闻一小时由MacNeil/Lehrer Productions制作，由PBS向全国的PBS电视和广播电台发行，每周五晚播出。该项目由专家顾问委员会和其他顾问提供信息。项目评估将由城市广场联合公司进行。第一年的形成性评估将采用普通观众和青少年的成人焦点小组以及在线定量调查来确定当前科学知识，态度和行为的基准。第二年的评估将在可用性实验室设置中测试项目的数字组件，以收集信息，以帮助提高这些可交付成果的质量和有效性。总结性评估将对第一年接受调查的同一人群进行跟踪研究。可交付成果包括：每年至少播放26篇科学纪录片报道，以及额外的演播室采访和突发科学新闻报道；一个改版的网站，尤其是“科技要走”；哈里·斯里尼瓦桑或其他记者的每周一次STEM访谈或在线报道；额外的每周数字STEM报告；扩大并重新设计了面向青少年和教育工作者的外展项目，其中包括与几个科学中心合作的一项创新的、基于云的学生编辑和内容共享计划。六个新的PBS新闻一小时学生报道实验室，在高需求的城市学校建立，将拍摄，编辑，并在网上发布他们的视频。美国公共广播公司《新闻一小时》的科学报道将在《新闻一小时》的iPhone应用程序上播出，并在《新闻一小时》的YouTube频道、Disqus和UStream、Hulu.com上传播，每天都有新的科学材料在网络上更新。《新闻一小时》每周有700多万观众收看，另外还有广播、《在线新闻一小时》网站、播客和其他社交媒体的观众。新的以社区为基础的节目进一步扩大了受众。最后的总结报告将概述项目的影响，并确定在利用数字媒体支持项目目标方面最有效的战略和战术。

The PBS NewsHour STEM Learning project is a broadcast and online science journalism and informal science education initiative to report breaking science news and cutting-edge STEM (Science, Technology, Engineering and Mathematics) research and researchers to a national audience. The multi-platform project goals are to: (1) increase and improve the knowledge of the audience with respect to science and technology; (2) stimulate the active engagement of the audience with science and technology through interactive tools; and (3)position the PBS NewsHour as a regular destination for in-depth and innovative science reporting; (4) deploy new and creative digital tools to extend the impact of NewsHour science reporting, especially for youth. The PBS NewsHour is produced by MacNeil/Lehrer Productions and distributed by PBS to PBS television and radio stations across the country, five nights per week. This project is informed by an expert advisory board and other consultants. Project evaluation will be conducted by City Square Associates. The formative evaluation in year one will employ focus groups of adults from the general audience and teens as well as a quantitative survey online to determine a benchmark of current science knowledge, attitudes and behaviors. The evaluation in year two will test digital components of the project in a usability lab setting to gather information to help improve the quality and effectiveness of these deliverables. The summative evaluation will administer a tracking study with the same population surveyed in the first year.Deliverables include: a minimum of 26 science documentary reports broadcast per year plus additional in-studio interviews and coverage of breaking science news; a revamped website, notably "Science and Tech To Go"; a weekly STEM interview or report online featuring Hari Sreenivasan or other reporters; additional weekly digital STEM reporting; and an expanded and redesigned outreach program for teens and educators including an innovative, cloud-based student editing and content-sharing initiative in collaboration with several science centers. Six new PBS NewsHour Student Reporting Labs, established in high-need urban schools, will shoot, edit, and post their videos on the web. The PBS NewsHour science reports will be broadcast and featured on the NewsHour iPhone app, as well as disseminated on the NewsHour's YouTube Channel, Disqus and UStream, Hulu.com, with new science material updated daily on the web. The NewsHour is seen by more than 7 million viewers each week, with additional audiences being reached by radio, the Online NewsHour website, podcasts, and other social media. New community-based programs expand the audience farther. The final summative report will outline the impact of the project and identify the strategies and tactic found to be most effective in making use of digital media to support project goals.