PBS NewsHour: STEM Learning For Adults, Teens And At-Risk Populations

PBS NewsHour STEM学习项目是一个广播和在线科学新闻和非正式科学教育倡议，向全国受众报道突发科学新闻和尖端STEM(科学、技术、工程和数学)研究和研究人员。多平台项目的目标是：(1)增加和改进受众关于科学和技术的知识；(2)通过互动工具鼓励受众积极参与科学和技术；以及(3)将公共广播公司NewsHour定位为深入和创新的科学报道的定期目的地；(4)利用新的和有创意的数字工具来扩大NewsHour的影响，特别是对青年。PBS NewsHour由MacNeil/Lehrer Productions制作，由PBS向全国各地的PBS电视台和广播电台分发，每周五个晚上。该项目由一个专家咨询委员会和其他顾问提供信息。项目评估将由City Square Associates进行。第一年的形成性评估将利用普通观众和青少年中的成年人焦点小组以及在线量化调查来确定当前科学知识、态度和行为的基准。第二年的评估将在可用性实验室环境中测试项目的数字组件，以收集信息以帮助提高这些可交付成果的质量和效率。总结性评估将对第一年接受调查的同一人群进行跟踪研究。交付成果包括：每年至少播出26篇科学纪录片报道，外加更多的演播室内采访和突发科学新闻的报道；一个经过改进的网站，特别是“Science and Tech To Go”；每周一次的STEM在线采访或报道，由Hari Sreenivesan或其他记者参与；额外的每周数字STEM报道；以及针对青少年和教育工作者的扩展和重新设计的外联计划，包括与几个科学中心合作的创新的基于云的学生编辑和内容共享计划。六个新的PBS NewsHour学生报道实验室，在高需求的城市学校建立，将拍摄、编辑并将他们的视频发布在网络上。PBS的NewsHour科学报道将在NewsHour iPhone应用程序上播出和专题报道，并在NewsHour的YouTube频道、Disqus和UStream、Hulu.com上传播，并在网络上每天更新新的科学材料。每周有超过700万观众收看新闻之声，广播、在线新闻之声网站、播客和其他社交媒体也接触到了额外的观众。新的以社区为基础的节目进一步扩大了受众。最后的总结报告将概述该项目的影响，并确定在利用数字媒体支持项目目标方面最有效的战略和战术。

The PBS NewsHour STEM Learning project is a broadcast and online science journalism and informal science education initiative to report breaking science news and cutting-edge STEM (Science, Technology, Engineering and Mathematics) research and researchers to a national audience. The multi-platform project goals are to: (1) increase and improve the knowledge of the audience with respect to science and technology; (2) stimulate the active engagement of the audience with science and technology through interactive tools; and (3)position the PBS NewsHour as a regular destination for in-depth and innovative science reporting; (4) deploy new and creative digital tools to extend the impact of NewsHour science reporting, especially for youth. The PBS NewsHour is produced by MacNeil/Lehrer Productions and distributed by PBS to PBS television and radio stations across the country, five nights per week. This project is informed by an expert advisory board and other consultants. Project evaluation will be conducted by City Square Associates. The formative evaluation in year one will employ focus groups of adults from the general audience and teens as well as a quantitative survey online to determine a benchmark of current science knowledge, attitudes and behaviors. The evaluation in year two will test digital components of the project in a usability lab setting to gather information to help improve the quality and effectiveness of these deliverables. The summative evaluation will administer a tracking study with the same population surveyed in the first year.Deliverables include: a minimum of 26 science documentary reports broadcast per year plus additional in-studio interviews and coverage of breaking science news; a revamped website, notably "Science and Tech To Go"; a weekly STEM interview or report online featuring Hari Sreenivasan or other reporters; additional weekly digital STEM reporting; and an expanded and redesigned outreach program for teens and educators including an innovative, cloud-based student editing and content-sharing initiative in collaboration with several science centers. Six new PBS NewsHour Student Reporting Labs, established in high-need urban schools, will shoot, edit, and post their videos on the web. The PBS NewsHour science reports will be broadcast and featured on the NewsHour iPhone app, as well as disseminated on the NewsHour's YouTube Channel, Disqus and UStream, Hulu.com, with new science material updated daily on the web. The NewsHour is seen by more than 7 million viewers each week, with additional audiences being reached by radio, the Online NewsHour website, podcasts, and other social media. New community-based programs expand the audience farther. The final summative report will outline the impact of the project and identify the strategies and tactic found to be most effective in making use of digital media to support project goals.