PBS NewsHour Coverage of Non-Medical, Non-Clinical Care Research Addressing The Ebola Challenge

本RAPID提案是为回应NSF致致同事的信函而提交的，该信函征求了与应对埃博拉挑战的研究相关的提案。美国公共广播公司“新闻一小时”将制作8个电视报道和网络报道，介绍科学家、工程师、数学家、计算机和技术专家如何运用他们的知识应对埃博拉病毒。这些节目将通过公共广播公司、“新闻一小时”网站和多个社会媒体渠道在全国范围内播出，面向全国广大观众。公众需要以一种广泛的普通受众可以理解的方式了解埃博拉研究。目前的新闻报道主要关注受害者和医务人员面临的紧迫危机，而对埃博拉的科学研究较少。相反，“新闻一小时”节目将帮助人们了解可以帮助解决埃博拉问题的非医学、非临床护理研究；可能也适用于类似疾病的信息。视频和网络内容将展示和解释一些顶尖科学家、工程师、计算机专家和大数据收集者正在做的科学工作。这些研究人员的故事和工作将以吸引广大不同受众的方式讲述，增加他们对解决埃博拉危机至关重要的科学、工程和数学/计算机数据/建模工作的知识。美国公共广播公司的《新闻一小时》通过其夜间全国广播、网站和庞大的社交媒体拥趸，影响深远。超过300家PBS电视台每周晚上播放该节目，观众达140万人（11%为非裔美国人，51%为女性）。该网站拥有380万独立访客和57.5万Twitter粉丝。此外，超过150万注册教师使用PBS新闻一小时的教育材料。这些视频和文字记录将被整合到“新闻一小时”网站上，并将永久存在，为公众和研究人员提供资源。

This RAPID proposal was submitted in response to the NSF Dear Colleague letter soliciting proposals related to research addressing the Ebola challenge. The PBS NewsHour will produce 8 Television reports and Web coverage of scientists, engineers, mathematicians, and computer and technology experts as they apply their knowledge to tackling the Ebola virus. The programs will be distributed nationally through PBS, the NewsHour website, and multiple social media channels reaching a large national audience.The public needs to be kept informed about the research into Ebola in a way that is understandable to a broad general audience. Current news reports focus primarily on the immediate crisis of the victims and medical personnel while less so on the science of Ebola. The NewsHour programs will instead help people learn about the non-medical, non-clinical care research that can help lead to solutions about Ebola; information that may also be applicable to similar diseases. The videos and web content will show and explain the scientific work being done by some of the leading scientists, engineers, computer experts and big data gatherers. These researchers' stories and work will be told in ways that will be engaging to a large and diverse audience, increasing their knowledge of the scientific, engineering, and mathematical/computer data/modeling work that is critical to solving the Ebola crisis.The PBS NewsHour has significant reach through its nightly national broadcasts, its website, and its large social media following. Over 300 PBS stations broadcast the program each week night reaching 1.4 million people (11% African American and 51% female). The website has 3.8 million unique visitors and there are 575,000 Twitter followers. In addition over 1.5 million registered teachers use the PBS NewsHour educational materials. The videos and transcripts will be consolidated on the NewsHour website where they will exist permanently providing a resource for the public and researchers.