CHS: Medium: Collaborative Research: Understanding Online Creative Collaboration over Multidimensional Networks

CHS：媒介：协作研究：理解多维网络上的在线创意协作

• 批准号: 1514427
• 负责人: Noshir Contractor
• 金额: $ 37.46万
• 依托单位: Northwestern University
• 依托单位国家: 美国
• 项目类别: Standard Grant
• 财政年份: 2015
• 资助国家: 美国
• 起止时间: 2015-07-01 至 2019-06-30
• 项目状态: 已结题
• 来源: https://www.nsf.gov/awardsearch/showAward?AWD_ID=1514427&HistoricalAwards=false
• 关键词: CHS; Medium; Collaborative; Research; Understanding

This is a study of the structure and dynamics of Internet-based collaboration. The project seeks groundbreaking insights into how multidimensional network configurations shape the success of value-creation processes within crowdsourcing systems and online communities. The research also offers new computational social science approaches to theorizing and researching the roles of social structure and influence within technology-mediated communication and cooperation processes. The findings will inform decisions of leaders interested in optimizing all forms of collaboration in fields such as open-source software development, academic projects, and business. System designers will be able to identify interpersonal dynamics and develop new features for opinion aggregation and effective collaboration. In addition, the research will inform managers on how best to use crowdsourcing solutions to support innovation and marketing strategies including peer-to-peer marketing to translate activity within online communities into sales.This research will analyze digital trace data that enable studies of population-level human interaction on an unprecedented scale. Understanding such interaction is crucial for anticipating impacts in our social, economic, and political lives as well as for system design. One site of such interaction is crowdsourcing systems - socio-technical systems through which online communities comprised of diverse and distributed individuals dynamically coordinate work and relationships. Many crowdsourcing systems not only generate creative content but also contain a rich community of collaboration and evaluation in which creators and adopters of creative content interact among themselves and with artifacts through overlapping relationships such as affiliation, communication, affinity, and purchasing. These relationships constitute multidimensional networks and create structures at multiple levels. Empirical studies have yet to examine how multidimensional networks in crowdsourcing enable effective large-scale collaboration. The data derive from two distinctly different sources, thus providing opportunities for comparison across a range of online creation-oriented communities. One is a crowdsourcing platform and ecommerce website for creative garment design, and the other is a platform for participants to create innovative designs based on scrap materials. This project will analyze both online community activity and offline purchasing behavior. The data provide a unique opportunity to understand overlapping structures of social interaction driving peer influence and opinion formation as well as the offline economic consequences of this online activity. This study contributes to the literature by (1) analyzing multidimensional network structures of interpersonal and socio-technical interactions within these socio-technical systems, (2) modeling how success feeds back into value-creation processes and facilitates learning, and (3) developing methods to predict the economic success of creative products generated in these contexts. The application and integration of various computational and statistical approaches will provide significant dividends to the broader scientific research community by contributing to the development of technical resources that can be extended to other forms of data-intensive inquiry. This includes documentation about best practices for integrating methods for classification and prediction; courses to train students to perform large-scale data analysis; and developing new theoretical approaches for understanding the multidimensional foundations of cyber-human systems.

这是一个基于互联网的协作的结构和动态的研究。 该项目旨在探索多维网络配置如何塑造众包系统和在线社区内价值创造过程的成功。 该研究还提供了新的计算社会科学方法，以理论化和研究社会结构和影响力在技术介导的沟通和合作过程中的作用。 研究结果将为有兴趣优化开源软件开发、学术项目和商业等领域各种形式合作的领导者提供决策依据。 系统设计人员将能够识别人际动态，并开发新的功能，以进行意见聚合和有效协作。 此外，该研究还将指导管理人员如何最好地利用众包解决方案来支持创新和营销策略，包括点对点营销，将在线社区内的活动转化为销售。该研究将分析数字跟踪数据，从而以前所未有的规模研究人口层面的人类互动。 理解这种相互作用对于预测我们的社会，经济和政治生活以及系统设计的影响至关重要。 这种互动的一个场所是众包系统-一种社会技术系统，通过这种系统，由不同和分散的个人组成的在线社区动态地协调工作和关系。 许多众包系统不仅生成创意内容，而且还包含丰富的协作和评估社区，其中创意内容的创建者和采用者通过诸如从属关系、通信、亲和力和购买等重叠关系在他们自己之间以及与工件进行交互。 这些关系构成了多层面的网络，并在多个层面上建立了结构。 实证研究还没有检查多维网络众包如何使有效的大规模合作。这些数据来自两个截然不同的来源，从而为在一系列以创作为导向的在线社区中进行比较提供了机会。 一个是创意服装设计的众包平台和电子商务网站，另一个是参与者基于废料创作创新设计的平台。 这个项目将分析在线社区活动和离线购买行为。这些数据提供了一个独特的机会，可以了解社交互动的重叠结构，这些结构推动了同龄人的影响和意见形成，以及这种在线活动的离线经济后果。 这项研究有助于文献（1）分析这些社会技术系统中的人际和社会技术互动的多维网络结构，（2）建模成功如何反馈到价值创造过程并促进学习，（3）开发方法来预测在这些背景下产生的创意产品的经济成功。 各种计算和统计方法的应用和整合将为更广泛的科学研究界带来重大红利，有助于开发可扩展到其他形式的数据密集型调查的技术资源。 这包括关于整合分类和预测方法的最佳实践的文件;培训学生进行大规模数据分析的课程;以及开发新的理论方法来理解网络人类系统的多维基础。