What makes unwritten rules work? A framework for understanding normative influence.

是什么让不成文的规则发挥作用？

• 批准号: DP0877146
• 负责人: Prof Winnifred Louis
• 金额: $ 10.57万
• 依托单位: The University of Queensland
• 依托单位国家: 澳大利亚
• 项目类别: Discovery Projects
• 财政年份: 2008
• 资助国家: 澳大利亚
• 起止时间: 2008-01-01 至 2012-03-31
• 项目状态: 已结题
• 来源: https://dataportal.arc.gov.au/RGS/Web/Grants/DP0877146
• 关键词: What; makes; unwritten; rules; work

Societies are regulated primarily by norms, which are unwritten, informal rules for appropriate behaviour. Governments, religious and cultural groups, and even families can all actively campaign to change people's standards or norms for behaviour. However, often people ignore the normative messages. As one example, child obesity rates in Australia continue to grow, despite years of campaigns on this issue. Sometimes normative campaigns can even increase the problems they're trying to solve. For example, some research shows children targeted with anti-drug messages are more likely to abuse drugs. This research tests why normative campaigns fail, and how to solve the problem.

社会主要由规范来管理，这些规范是不成文的、非正式的适当行为规则。 政府、宗教和文化团体，甚至家庭都可以积极开展运动，改变人们的行为标准或规范。 然而，人们往往忽视了规范性信息。 例如，澳大利亚的儿童肥胖率继续增长，尽管多年来一直在这个问题上开展运动。 有时规范性运动甚至会增加他们试图解决的问题。 例如，一些研究表明，禁毒信息的目标儿童更有可能滥用药物。 这项研究测试为什么规范运动失败，以及如何解决这个问题。