Doctoral Dissertation Research: Sociolinguistic Analysis of Voice Translation in Context

博士论文研究：语境中语音翻译的社会语言学分析

• 批准号: 1824089
• 负责人: Paul Kroskrity
• 金额: $ 2.49万
• 依托单位: University of California-Los Angeles
• 依托单位国家: 美国
• 项目类别: Standard Grant
• 财政年份: 2018
• 资助国家: 美国
• 起止时间: 2018-08-01 至 2020-01-31
• 项目状态: 已结题
• 来源: https://www.nsf.gov/awardsearch/showAward?AWD_ID=1824089&HistoricalAwards=false
• 关键词: Doctoral; Dissertation; Research; Sociolinguistic; Analysis

The manipulation of language and voice in constructing narratives is a well-established media practice. Linguistic choices affect the experience of the viewing audience and the sale of commercial media products. Attention to language is especially crucial, commercially and politically, for transnational companies that wish to localize their media products for wider distribution. The research supported by this award asks how different agents involved in this process negotiate their choices and what this can tell us about political relationships that cannot be otherwise understood. Successful localization requires collaboration between translators, voice actors, directors, sound engineers, and distributors, all of whom possess their own beliefs about language representation. How do these professionals negotiate their different stances about language? What are the decision-making and interactional processes behind the scenes? And what do these decision-making processes reveal about the political contexts in which they take place? To answer these questions, University of California, Los Angeles anthropology doctoral candidate Spencer C. Chen, supervised by Dr. Paul V. Kroskrity, will conduct a close anthropological and linguistic investigation of the role of media translation in localizing imported cultural products. Attention to this highly-specialized industry provides a unique research opportunity to understand how creators construct media representations through language and voice, and the larger political and economic effects of those constructions. This research will be carried out in Taipei, Taiwan, one of the cultural production centers for Chinese arts and Mandarin media in the Greater China Region. This site is uniquely situated to provide a linguistic anthropological understanding of how sound translation professionals make ideological moves with language to navigate sociolinguistic boundaries, commercial markets, and geopolitical uncertainties. The researcher will conduct a focal-following mobile ethnography to closely track this process. He will record their behind-the-scenes discussions and collect more in-depth information through semi-structured interviews and sociolinguistic analysis of Mandarin-dubbed products. This research design will allow the researcher to document "outspoken" linguistic stereotypes but also reveal "unspoken" language ideologies. Findings from this study will permit a new perspective on how politicized and socially-encoded messages are crafted and transmitted across different media markets. Also, this research will contribute to linguistic and media anthropological theories on how lingua-cultural identities are created, maintained, and circulated in the mass media in relation to cultural producers' political-economic interests.This award reflects NSF's statutory mission and has been deemed worthy of support through evaluation using the Foundation's intellectual merit and broader impacts review criteria.

在构建叙事中操纵语言和声音是一种行之有效的媒体实践。语言选择影响着观众的观看体验和商业媒体产品的销售。 对于那些希望将其媒体产品本地化以进行更广泛分销的跨国公司来说，在商业和政治上，对语言的关注尤为重要。该奖项支持的研究询问参与这一过程的不同代理人如何谈判他们的选择，以及这可以告诉我们关于政治关系的什么，否则无法理解。 成功的本地化需要译员、配音演员、导演、音响工程师和发行商之间的合作，他们都对语言表达有自己的看法。 这些专业人士如何协商他们对语言的不同立场？幕后的决策和干预过程是什么？这些决策过程揭示了它们发生的政治背景是什么？为了回答这些问题，加州大学洛杉矶分校人类学博士候选人斯宾塞C。在Paul V. Kroskrity博士的指导下，陈将对媒体翻译在进口文化产品本地化中的作用进行密切的人类学和语言学调查。关注这个高度专业化的行业提供了一个独特的研究机会，了解创作者如何通过语言和声音构建媒体表示，以及这些结构的更大的政治和经济影响。本研究将在台湾台北进行，台北是大中华地区中国艺术和普通话媒体的文化生产中心之一。该网站的独特之处在于，它提供了一种语言人类学的理解，即合理的翻译专业人员如何利用语言进行意识形态运动，以驾驭社会语言学的边界，商业市场和地缘政治的不确定性。研究者将进行一个焦点追踪的移动的民族志来密切跟踪这一过程。他将记录他们的幕后讨论，并通过半结构化访谈和对普通话配音产品的社会语言学分析来收集更深入的信息。这种研究设计将允许研究者记录“直言不讳”的语言刻板印象，但也揭示“潜”的语言意识形态。这项研究的结果将允许一个新的视角来看待政治化和社会编码的信息是如何在不同的媒体市场上制作和传播的。此外，该研究将有助于语言学和媒体人类学理论的语言-文化身份是如何创建，维护，并在大众媒体中传播与文化生产者的政治-经济利益有关。该奖项反映了NSF的法定使命，并已被认为是值得支持的评估使用基金会的智力价值和更广泛的影响审查标准。