RAPID: COVID-19 Information Campaigns for Vulnerable Populations

RAPID：针对弱势群体的 COVID-19 信息活动

• 批准号: 2029880
• 负责人: Emily Breza
• 金额: $ 19.97万
• 依托单位: National Bureau of Economic Research Inc
• 依托单位国家: 美国
• 项目类别: Standard Grant
• 财政年份: 2020
• 资助国家: 美国
• 起止时间: 2020-05-15 至 2022-04-30
• 项目状态: 已结题
• 来源: https://www.nsf.gov/awardsearch/showAward?AWD_ID=2029880&HistoricalAwards=false
• 关键词: RAPID; COVID; 19; Information; Campaigns

Until the development of an effective vaccine, the success or otherwise of reducing the effects of the COVID-19 pandemic hinges on whether individuals will engage in health-preserving and health-seeking practices, especially among vulnerable groups who have been, and will likely continue to be the most impacted by the pandemic. It is however not clear how messages about social distancing and personal hygiene effectively reach vulnerable groups. This research project will use experimental methods to design and implement innovative messaging programs in two vulnerable communities to study what determines the effectiveness or otherwise of public health information campaigns. In one community where information is sparse, the researchers will recruit influential people in those communities to broadcast the messages that will be designed. In dense information environments, the researchers will use physicians whose racial and ethnicity mirrors those of the vulnerable population which is the target of the information campaign. The researchers will compare the effectiveness of information campaigns in the two communities to evaluate the relative effectiveness of different approaches to public health messaging. In addition to its contribution to economic science, this research can also provide guidance on policies to reduce the spread of COVID19 and other pandemics. This research therefore improves the wellbeing of US citizens as well as help to establish the US as the global leader in public health messaging. This research project will use a randomized control trial (RCT) method in two vulnerable communities to investigate what determines the effectiveness of public health messaging. The emphasis is on messages to change two health behaviors---social distancing and personal hygiene and mask-wearing. Messages in the two domains will also be framed in terms of private versus public benefits of behavioral change as well as social distancing versus hygiene and face covering. In addition, the PIs also vary the conduits through which the messaging is provided in the study. In sparse information vulnerable communities, the PIs will use agents identified as network nodes to disseminate the information while in dense information vulnerable communities, the PIs will use ethnically diverse physicians who represent the ethnic diversity of the community as the conduit to present the message. The PIs will then compare results from the two vulnerable groups, allowing them to see to what extend the effectiveness of information campaigns depend on how they are framed or who carries the message. The research design from this extremely strong multi-disciplinary research team is very innovative. In addition to economic science, this research project also contributes to graduate education as well as public information policies. This research therefore improves the health of US citizens as well as help to establish the US as the global leader in public health messaging.This award reflects NSF's statutory mission and has been deemed worthy of support through evaluation using the Foundation's intellectual merit and broader impacts review criteria.

在研制出有效疫苗之前，减少COVID-19大流行影响的成功与否取决于个人，特别是那些已经并可能继续受到大流行影响最大的弱势群体，是否会采取保持健康和寻求健康的做法。然而，目前尚不清楚有关社交距离和个人卫生的信息如何有效地传达给弱势群体。该研究项目将使用实验方法在两个脆弱社区设计和实施创新的信息方案，以研究是什么决定了公共卫生信息运动的有效性或其他方面。在一个信息稀少的社区，研究人员将在这些社区中招募有影响力的人来传播将要设计的信息。在密集的信息环境中，研究人员将使用那些种族和民族反映弱势群体的医生，这些弱势群体是信息运动的目标。研究人员将比较这两个社区的信息宣传活动的有效性，以评估不同的公共卫生信息传递方法的相对有效性。除了对经济科学的贡献外，这项研究还可以为减少covid - 19和其他大流行的传播提供政策指导。因此，这项研究改善了美国公民的福祉，并有助于确立美国在公共卫生信息方面的全球领导者地位。该研究项目将在两个脆弱社区采用随机对照试验（RCT）方法，调查是什么决定了公共卫生信息传递的有效性。重点是传递改变两种健康行为的信息，即保持社交距离、保持个人卫生和戴口罩。这两个领域的信息也将根据行为改变的私人与公共利益，以及社会距离与卫生和面罩的利益来构建。此外，pi还改变了在研究中提供消息传递的管道。在信息稀疏的弱势群体中，pi将使用被识别为网络节点的代理来传播信息，而在信息密集的弱势群体中，pi将使用代表社区种族多样性的不同种族的医生作为呈现信息的渠道。然后，ppi将比较两个弱势群体的结果，让他们看到信息运动的有效性取决于它们是如何被构建的，或者是由谁来传递信息。这个非常强大的多学科研究团队的研究设计非常具有创新性。除了经济科学，这个研究项目也有助于研究生教育和公共信息政策。因此，这项研究改善了美国公民的健康状况，并有助于确立美国在公共卫生信息方面的全球领导者地位。该奖项反映了美国国家科学基金会的法定使命，并通过使用基金会的知识价值和更广泛的影响审查标准进行评估，被认为值得支持。