Collaborative Research: From User Reviews to User-Centered Generative Design: Automated Methods for Augmented Designer Performance

该项目研究用户未得到满足的需求从社交媒体、在线论坛和电子商务平台中引出，并转化为使用人工智能(AI)的设计师的新概念建议的设计过程。这种动机源于用户产生的反馈日益丰富，而缺乏先进的计算方法来从这些数据中提取有用的设计知识和见解。这项研究将建立一个严格的计算基础，即(1)使用先进的自然语言处理(NLP)算法从在线评论中大规模地获取用户需求，以及(2)使用新的生成性对抗网络(GAN)算法将获取的需求转化为新概念的视觉和功能方面。这些理论创新将推动人们从根本上理解人工智能如何在早期产品开发过程中增强设计师的表现和创造力。该项目将通过创造设计创新、包容、有竞争力的产品的默契机会，提高国家的创新竞争力。汇聚的研究团队将为STEM的学生、教师和未被充分代表的少数群体创建外联倡议，并与行业和研究利益相关者接触，以确保技术与市场的匹配和成功的传播。该项目的总体目标是建立一个变革性的、数据驱动的同理心设计范式，以增强设计师发现和解决大规模用户关键但潜在需求的能力。该项目将创建可扩展和计算效率高的自然语言处理算法，从评论中捕获普通用户的需求，识别潜在的使用环境，并推断极端的用例，以促进潜在需求的激发。将对90名设计专家和众包评估者进行焦点小组和访谈，以检验第一个研究假设：NLP算法引出不明显、难以识别的需求，并提供显著的价值和原创性。该项目将建立新的GaN架构和算法，用于根据潜在的用户需求进行形式和功能的生成性设计。将开发新的多模式深度回归模型，以根据用户对现有产品的反馈来评估生成的样本的质量。将对50名受试者和50名评估者进行实验室研究，以检验第二个研究假设：GaN生成的设计建议显著改善人类设计师生成的设计概念的质量和多样性。该项目将通过促进设计师-人工智能的共同创造和以用户共鸣为中心的创新来带来广泛的社会成果，以弥合用户需求发现和设计成果之间的差距。该奖项反映了NSF的法定使命，并通过使用基金会的智力优势和更广泛的影响审查标准进行评估，被认为值得支持。

This project investigates design processes where the unmet needs of users are elicited from social media, online forums, and e-commerce platforms, and translated into new concept recommendations for designers using artificial intelligence (AI). The motivation stems from the growing abundance of user-generated feedback and a lack of advanced computational methods for drawing useful design knowledge and insights from that data. The research will establish a rigorous computational foundation that (1) enables large-scale elicitation of user needs from online reviews using advanced natural language processing (NLP) algorithms, and (2) translates the elicited needs into the visual and functional aspects of new concepts using novel generative adversarial networks (GAN) algorithms. The theoretical innovations will advance the fundamental understanding of how AI can augment the performance and creativity of designers in early-stage product development processes. This project will boost national competitiveness in innovation by creating tacit opportunities for designing innovative, inclusive, and competitive products. The convergent research team will create outreach initiatives for STEM students, teachers, and underrepresented minorities, and engage with industry and research stakeholders to ensure technology-market fit and successful dissemination.The overarching goal of this project is to establish a transformative, data-driven paradigm for empathetic design that augments the ability of designers to uncover and address the critical yet latent needs of users at scale. The project will create scalable and computationally efficient NLP algorithms that capture the needs of ordinary users from reviews, identify the underlying usage contexts, and infer extreme use-cases to facilitate latent need elicitation. Focus groups and interviews involving ninety design experts and crowdsourced evaluators will be conducted to test the first research hypothesis: The NLP algorithms elicit needs that are nonobvious, difficult to identify, and provide significant value and originality. The project will build novel GAN architectures and algorithms for generative design of form and function conditioned on the elicited latent user needs. New multimodal deep regression models will be developed to evaluate the quality of the generated samples based on user feedback on existing products. Laboratory studies involving fifty subjects and fifty evaluators will be performed to test the second research hypothesis: The GAN-generated design recommendations significantly improve the quality and variety of the design concepts generated by human designers. The project will lead to broad societal outcomes by fostering designer-AI co-creation and innovation centered on empathy with users to bridge the gap between user need discovery and design outcomes.This award reflects NSF's statutory mission and has been deemed worthy of support through evaluation using the Foundation's intellectual merit and broader impacts review criteria.