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The Convergence of Television and Internet in Production and Usage

电视与互联网在制作和使用上的融合

基本信息

批准号：
255944523
负责人：
Professor Dr. Martin Emmer
金额：
--
依托单位：
Institut für Publizistik- und Kommunikationswissenschaft
依托单位国家：
德国
项目类别：
Research Grants
财政年份：
2014
资助国家：
德国
起止时间：
2013-12-31 至 2017-12-31
项目状态：
已结题

来源：
https://gepris.dfg.de/gepris/projekt/255944523?language=en
关键词：
Convergence Television Internet Production Usage

项目摘要

Parallel to the emergence of the internet the phenomenon of digitization has pushed forward the transformation of traditional media and forms of communication. Popular terms like Social TV, Second Screen or Multi-optional TV indicate that television, which is still the most popular medium of our society, is placed at the center of these developments. Communication science is faced with the challenge to describe those marketing-oriented terms systematically as well as testing and, if necessary, adjusting existing models of public communication. Up to now, the consequences of this convergence of television and internet both for theories of mass communication and media policy are mostly unclear. Therefore this project aims on describing these new forms of communication and exploring the consequences for explanatory models of television content and use. A special challenge is the duality of technical development and usage of media outlets. That is why this project shall examine the current changes in television simultaneously from a production and usage perspective. By using qualitative and quantitative surveys and content analyses it purposes first to clarify how far the convergence of television and the internet has created new forms of content and usage. Second it shall examine possible explanations for the emergence of new kinds of media and their usage, which should lead third to an explanatory model that relates the convergent outlets and their usages to one another and can be used to describe both independently of technical devices.

与互联网的出现同时，数字化现象推动了传统媒体和传播形式的变革。社交电视、第二屏幕或多选电视等流行术语表明，电视仍然是我们社会最受欢迎的媒体，处于这些发展的中心。传播科学面临着系统地描述那些以营销为导向的术语以及测试并在必要时调整现有公共传播模型的挑战。到目前为止，电视和互联网的融合对大众传播理论和媒体政策的影响大多尚不清楚。因此，该项目旨在描述这些新的传播形式，并探索电视内容和使用的解释模型的后果。一个特殊的挑战是技术开发和媒体使用的双重性。因此，本项目将从制作和使用的角度同时审视当前电视的变化。通过使用定性和定量调查以及内容分析，其首先目的是阐明电视和互联网的融合在多大程度上创造了新的内容形式和使用方式。其次，它应研究对新型媒体的出现及其使用的可能解释，这将导致第三种解释模型，该模型将融合的渠道及其使用彼此联系起来，并可用于独立于技术设备来描述两者。