Rethinking Mobile Media Use

重新思考移动媒体的使用

• 批准号: 495764524
• 负责人: Professor Dr. Martin Emmer
• 金额: --
• 依托单位: Institut für Publizistik- und Kommunikationswissenschaft
• 依托单位国家: 德国
• 项目类别: Research Grants
• 财政年份: 2022
• 资助国家: 德国
• 起止时间: 2021-12-31 至 2022-12-31
• 项目状态: 已结题
• 来源: https://gepris.dfg.de/gepris/projekt/495764524?language=en
• 关键词: Rethinking; Mobile; Media; Use

Media use is a core concept in communication science, and its measurement has become increasingly complex with the dissemination of the Internet and the beginning of the smartphone era in 2007. Today, numerous media-related activities can be carried out anytime and anywhere with just one device. As a result of their integration into everyday life, media applications on smartphones, for example, are often used very briefly but very frequently and only with short interruptions. Such developments render the measurement of smartphone use with classic measurement methods - usually selfreported frequency and duration in surveys - imprecise and incomplete as compared to more objective, technical measurement instruments. In this research project, a new conceptualization of smartphone use will be developed, which, in addition to frequency and duration, takes into account other dimensions that are significantly linked to the mediality of the smartphone and its multifunctionality, frequent use and flexible applicability: gratification diversity, degree of habitualization and contextual diversity. The specific usage patterns of the device have also led to the media effect Entrapment which describes the user’s feeling of expecting constantavailability. This specific effect will be used as an example for analysis in the course of the project. Second, in the context of a quantitative, empirical study, an app will be developed and tested which allows for the use of two advanced survey methods, tracking and the Experience Sampling Method (ESM), in addition to a classic survey for testing the new conceptualization. The aim is to investigate whether these new survey methods can add value concerning the variables of media use as compared to the survey method. This will be tested in the context of examining whether the three dimensions of smartphone use can add explanatory power to measuring the phenomenon of entrapment. The project aims for proposals for a preferably standardized method for measuring media use, which will improve its validity.

媒介使用是传播学中的一个核心概念，随着2007年互联网的普及和智能手机时代的开始，媒介使用的测量变得越来越复杂。今天，许多与媒体相关的活动可以随时随地进行，只需一台设备。例如，由于它们融入了日常生活，智能手机上的媒体应用程序通常使用时间很短，但频率很高，而且只会中断很短的时间。这样的发展使得传统的测量方法——通常是调查中自我报告的频率和持续时间——与更客观、更技术的测量工具相比，不精确和不完整。在本研究项目中，将开发一种新的智能手机使用概念，除了频率和持续时间外，还将考虑与智能手机的媒介性及其多功能性、频繁使用和灵活适用性显著相关的其他维度：满足感多样性、习惯化程度和情境多样性。设备的特定使用模式也导致了媒体效应，即用户期待持续可用性的感觉。在项目的过程中，这个特定的效果将被用作分析的例子。其次，在定量实证研究的背景下，将开发和测试一个应用程序，该应用程序允许使用两种先进的调查方法，跟踪和经验抽样方法（ESM），以及用于测试新概念的经典调查。目的是调查这些新的调查方法是否可以增加有关媒体使用变量的价值，与调查方法相比。这将在检查智能手机使用的三个维度是否可以为测量陷阱现象增加解释力的背景下进行测试。该项目的目的是提出一种衡量媒介使用的最佳标准化方法，这将提高其有效性。