Rethinking Mobile Media Use

重新思考移动媒体的使用

• 批准号: 495764524
• 负责人: Professor Dr. Martin Emmer
• 金额: --
• 依托单位: Institut für Publizistik- und Kommunikationswissenschaft
• 依托单位国家: 德国
• 项目类别: Research Grants
• 财政年份: 2022
• 资助国家: 德国
• 起止时间: 2021-12-31 至 2022-12-31
• 项目状态: 已结题
• 来源: https://gepris.dfg.de/gepris/projekt/495764524?language=en
• 关键词: Rethinking; Mobile; Media; Use

Media use is a core concept in communication science, and its measurement has become increasingly complex with the dissemination of the Internet and the beginning of the smartphone era in 2007. Today, numerous media-related activities can be carried out anytime and anywhere with just one device. As a result of their integration into everyday life, media applications on smartphones, for example, are often used very briefly but very frequently and only with short interruptions. Such developments render the measurement of smartphone use with classic measurement methods - usually selfreported frequency and duration in surveys - imprecise and incomplete as compared to more objective, technical measurement instruments. In this research project, a new conceptualization of smartphone use will be developed, which, in addition to frequency and duration, takes into account other dimensions that are significantly linked to the mediality of the smartphone and its multifunctionality, frequent use and flexible applicability: gratification diversity, degree of habitualization and contextual diversity. The specific usage patterns of the device have also led to the media effect Entrapment which describes the user’s feeling of expecting constantavailability. This specific effect will be used as an example for analysis in the course of the project. Second, in the context of a quantitative, empirical study, an app will be developed and tested which allows for the use of two advanced survey methods, tracking and the Experience Sampling Method (ESM), in addition to a classic survey for testing the new conceptualization. The aim is to investigate whether these new survey methods can add value concerning the variables of media use as compared to the survey method. This will be tested in the context of examining whether the three dimensions of smartphone use can add explanatory power to measuring the phenomenon of entrapment. The project aims for proposals for a preferably standardized method for measuring media use, which will improve its validity.

媒介使用是传播学中的一个核心概念，随着2007年互联网的普及和智能手机时代的开始，媒介使用的测量变得越来越复杂。如今，只需一台设备，就可以随时随地进行众多与媒体相关的活动。例如，由于它们融入了日常生活，智能手机上的媒体应用程序经常被非常短暂地使用，但非常频繁，而且只有短暂的中断。与更客观的技术测量工具相比，这些发展使得使用传统测量方法测量智能手机的使用情况--通常是调查中自行报告的频率和持续时间--不准确和不完整。在这一研究项目中，将制定智能手机使用的新概念，除了频率和持续时间外，还考虑到与智能手机的中介性及其多功能性、频繁使用和灵活适用性密切相关的其他维度：满足多样性、习惯化程度和背景多样性。设备的特定使用模式也导致了媒体效应陷阱，这描述了用户期望可持续的感觉。这一具体效果将在项目过程中作为分析的例子。第二，在定量实证研究的背景下，将开发和测试一个应用程序，该应用程序除了用于测试新概念的经典调查外，还允许使用两种先进的调查方法--跟踪和经验抽样法。目的是调查这些新的调查方法与调查方法相比，是否能增加有关媒体使用变量的价值。这将在考察智能手机使用的三个维度是否能为衡量诱骗现象增加解释力的背景下进行测试。该项目旨在就衡量媒体使用情况的一种更好的标准化方法提出建议，这将提高其有效性。