Optical Appearances - mise en page in Journal Literature and Book Literature

光学外观 - 期刊文献和书籍文献中的页面布局

• 批准号: 314424516
• 负责人: Professorin Dr. Nicola Kaminski
• 金额: --
• 依托单位: Germanistisches Institut
• 依托单位国家: 德国
• 项目类别: Research Units
• 财政年份: 2016
• 资助国家: 德国
• 起止时间: 2015-12-31 至 2020-12-31
• 项目状态: 已结题
• 来源: https://gepris.dfg.de/gepris/projekt/314424516?language=en
• 关键词: Optical; Appearances; mise; en; page

This sub-project regards the reciprocal semanticisation of literary texts and the typographical and material structure of their supporting media as a valuable field of enquiry within the broader field of a media-oriented literary history. It is premised on the idea that a literary text is not simply given as a 'mere' text, detached from the form of media in which it appears, but that it only comes to be expressed through its 'optical appearance' in the complex interplay of textual and media-specific semantics. This performative potential, the precise character of which is played out in concrete media usage, pertains to every text insofar as it must appear in one medium or another. Nevertheless, the reflexive dimension of a text - one which involves the reader in a performative manner - emerges most notably when the media-specific manifestation of literary works becomes a factor in a competitive process with other media formats. In the context of the rapid intensification of technical innovation in printing and the commercialisation of book production, the sub-project locates such a paradigmatic constellation in the literary market during the first half of the 19th century, up until the end of the 1860s. It is no coincidence that this period also saw the rise of the fashionable gift book format - a medium premised on its 'optical appearance.' From this point on, it was not only books and journals (initially in the form of periodicals, then in the second half of the century increasingly in the form of daily newspapers) that competed over the production of belles lettres and their various audiences; they were also joined by gift books, which on the one hand appeared periodically like journals, but on the other were book-shaped and preciously designed.The sub-project defines its object of study as that which is traded as 'literature' on this marketplace - a marketplace characterised by the competition and interference between different media formats and the various groups of readers whose attention is being sought. It thus returns to the period preceding the controversial processes of literary canonisation established in the (post) Goethe era. The project's guiding thesis is that this 'literature' takes a performative, media-based stance in relation to the contemporary market by which it is determined. And it does so all the more resolutely when it does not merely appear on this both economic as well as aesthetic stage, but when it appears in various media formats, in order, as it were, to compete with itself. The sub-project is particularly concerned with such optical 'multiple appearances' and the media-specific 'statements' they make. On the basis of case studies of texts that were published many times, whether canonised, trivialised, or 'forgotten,' it aims to contribute to a reconception of a media oriented literary history by providing a sketch of an implicit history of literary media - a history narrated by the printed literary work 'itself.'

这个子项目把文学文本的相互语义化及其支持媒体的排版和材料结构作为面向媒体的文学史更广泛领域内的一个有价值的研究领域。它是基于这样一种观点，即文学文本并不是简单地作为一个“纯粹”的文本，与它出现的媒体形式分离，而是通过文本和媒体特定语义的复杂相互作用中的“光学外观”来表达的。这种表现性的潜力，其确切的特征是在具体的媒体使用中发挥出来的，适用于每一个文本，只要它必须出现在一种或另一种媒体上。然而，当文学作品的特定媒体表现形式成为与其他媒体形式竞争过程中的一个因素时，文本的自反性维度--一个以表演方式涉及读者的维度--就最明显地出现了。在印刷技术创新和图书生产商业化迅速加强的背景下，该子项目在19世纪上半叶，直到19世纪60年代末的文学市场中找到了这样一个典型的星座。这并不是巧合，这一时期也看到了时尚的礼品书格式的兴起-一种媒体在其'光学外观。从这一点上，它不仅是书籍和期刊，（最初以期刊的形式，然后在世纪后半叶越来越多地以日报的形式出现），竞争《美女》的制作及其各种观众;他们还加入了礼品书，一方面像期刊一样定期出现，而另一面则是书籍形状的，设计精美。该子项目将其研究对象定义为在这个市场上作为“文学”交易的东西--市场的特点是不同媒体格式之间的竞争和干扰，以及正在寻求关注的各种读者群体。因此，它回到了（后）歌德时代建立的文学经典化的争议过程之前的时期。该项目的指导论点是，这种“文学”采取了一种表演性的，基于媒体的立场，与当代市场有关，它是由它决定的。当它不仅出现在这个经济和美学的舞台上，而且出现在各种媒介形式中，以便与自己竞争时，它就更加坚定地这样做了。该子项目特别关注这种光学“多重外观”和它们所做的媒体特定“陈述”。在对多次出版的文本进行案例研究的基础上，无论是经典化的，琐碎的还是“被遗忘的”，它的目的是通过提供文学媒体的隐含历史的草图来促进媒介导向的文学史的重新认识-一部由印刷文学作品本身叙述的历史。'