Pioneer Communities: The Quantified Self and Maker Movement as Collective Actors of Deep Mediatization

在过去的十年里，作为社会运动和智囊团的混合体，并努力塑造媒体，文化和社会的相互交织的变化的集体的兴起：先锋社区。它们以特定的集体形式为基础，在媒体发展和媒体的日常使用之间架起了一座桥梁，并促进了技术变革。目前的例子是量化自我和制造者运动。该项目的目的是进行一个比较研究，不断变化的媒体环境如何使这两个先驱社区在德国和英国，以及如何在同一时间的媒体环境的变化是先进的，他们的想象和实践的概念，媒体相关的集体和社会转型，以及围绕他们的公共话语。量化自我和创客先锋社区建立了复杂的跨国和跨文化网络，支持他们想要建立的基于技术的想象集体概念：与自我的数字实践和制造业的数字实践相关的集体。先锋社区的特点是一种显著的张力：虽然他们-至少在他们的核心-紧密交织的社区具有强烈的归属感和权力关系的概念，他们通过更开放的公共话语对集体建设和社会转型发挥了社会影响。因此，这不是他们与媒体有关的集体性和社会转型的想象概念的单向传播，而是一个传播技术和新闻报道的复杂过程，这是他们影响力的基础。该项目将在三个层面上对此进行调查。首先，本文旨在比较性地重构两个先锋社区的交往形象及其权力关系。其次，探讨他们对媒介相关集体与社会转型的想像概念。从先驱社区自己的角度来看，他们在这方面的概念是可能的变革蓝图。第三，研究了这些先锋社区的公共话语，并将研究结果与他们自己的结构和概念进行了比较。在方法上，分析是基于媒体民族志的先驱社区（包括排序方法，以及爬虫和定性网络分析），定性内容分析他们想象的集体和社会转型的概念，以及纵向定性内容分析的印刷，电视和在线媒体报道，他们收到。研究将主要在德国和英国进行，重点是柏林和伦敦，这两个城市是欧洲先锋社区的两个主要中心。作为进一步的背景下，在美国旧金山弗朗西斯科湾区和欧洲的重要事件的先驱社区的起源进行了调查。

The past decade has seen the rise of collectivities that act as hybrids of social movements and think tanks and strive to shape the intertwined change of media, culture and society: pioneer communities. Based on particular forms of collectivity, they build a bridge between media development and the everyday use of media and promote technological changes. Distinctive present examples are the Quantified Self and Maker movements. The aim of the project is to conduct a comparative investigation of how the changing media environment enables these two pioneer communities in Germany and the UK, and how at the same time the change of the media environment is advanced by them, their imagined and practiced concepts of media-related collectivity and societal transformation, as well as the public discourse surrounding them. The Quantified Self and Maker pioneer communities build complex transnational and transcultural networks that support the technology-based imagined concepts of collectivity they want to establish: collectivities related to digital practices of the self and digital practices of manufacturing. Pioneer communities are characterised by a remarkable tension: While they are - at least at their core - closely interwoven communities with strong concepts of belonging and power-relations, they unfold their social influence on collectivity building and societal transformation additionally via a much more open public discourse. Therefore, it is less a unidirectional diffusion of their media-related imagined concepts of collectivity and societal transformation but rather a complicated process of spreading technologies and journalistic coverage that builds the basis of their influence. The project will investigate this on three levels. First, it aims to reconstruct comparatively the communicative figurations of the two pioneer communities and their power-relations. Second, it will investigate their imagined concepts of media-related collectivity and societal transformation. In their very own perspective, the pioneer communities' conceptions in this respect are blueprints of possible transformation. Third, it investigates the public discourse surrounding these pioneer communities and compares the findings with their own structures and conceptions. Methodologically, the analysis is based on a media ethnography of the pioneer communities (including sorting methods, as well as crawler and qualitative network analysis), a qualitative content analysis of their imagined concepts of collectivity and societal transformation, and a longitudinal qualitative content analysis of the print, television and online media coverage they receive. The research will be conducted mainly in Germany and the UK with a focus on Berlin and London as two main European hubs for pioneer communities. As a further context of this, the origins of the pioneer communities in the US San Francisco Bay Area and important events in Europe are investigated.