Pioneer Communities: The Quantified Self and Maker Movement as Collective Actors of Deep Mediatization

过去十年，作为社会运动和智库混合体的集体主义崛起，并努力塑造媒体、文化和社会的相互交织的变化：先锋社区。它们以特定的集体形式为基础，在媒体发展和媒体日常使用之间架起一座桥梁，并促进技术变革。目前独特的例子是量化的自我运动和制造者运动。该项目的目的是对不断变化的媒体环境如何使这两个德国和英国的先锋社区产生影响，以及他们如何同时推动媒体环境的变化，他们想象和实践的与媒体相关的集体和社会变革的概念，以及他们周围的公共话语。量化自我和制造者先锋社区建立了复杂的跨国和跨文化网络，支持他们想要建立的基于技术的集体想象概念：与自我的数字实践和制造业的数字实践相关的集体。先锋社区的特点是显著的紧张：尽管它们--至少在其核心--与强烈的归属感和权力关系概念紧密交织在一起，但它们还通过更加开放的公共话语展示了它们对集体建设和社会转型的社会影响。因此，这与其说是他们与媒体相关的想象中的集体和社会变革概念的单向传播，不如说是一个复杂的传播技术和新闻报道的过程，奠定了他们影响力的基础。该项目将从三个层面对此进行调查。首先，本文旨在对两个拓荒者群体的交往比喻及其权力关系进行对比重构。其次，它将调查他们想象中的与媒体相关的集体和社会转型的概念。在他们自己的观点中，先锋社区在这方面的概念是可能转变的蓝图。第三，调查了这些先锋社区周围的公共话语，并将调查结果与他们自己的结构和概念进行了比较。在方法上，分析的基础是先锋社区的媒体人种学(包括分类方法以及爬虫和定性网络分析)，对他们想象的集体和社会变革概念的定性内容分析，以及对他们接受的平面、电视和在线媒体报道的纵向定性内容分析。这项研究将主要在德国和英国进行，重点是柏林和伦敦这两个欧洲先锋社区的主要中心。作为进一步的背景，调查了美国旧金山湾区先锋社区的起源和欧洲的重要事件。

The past decade has seen the rise of collectivities that act as hybrids of social movements and think tanks and strive to shape the intertwined change of media, culture and society: pioneer communities. Based on particular forms of collectivity, they build a bridge between media development and the everyday use of media and promote technological changes. Distinctive present examples are the Quantified Self and Maker movements. The aim of the project is to conduct a comparative investigation of how the changing media environment enables these two pioneer communities in Germany and the UK, and how at the same time the change of the media environment is advanced by them, their imagined and practiced concepts of media-related collectivity and societal transformation, as well as the public discourse surrounding them. The Quantified Self and Maker pioneer communities build complex transnational and transcultural networks that support the technology-based imagined concepts of collectivity they want to establish: collectivities related to digital practices of the self and digital practices of manufacturing. Pioneer communities are characterised by a remarkable tension: While they are - at least at their core - closely interwoven communities with strong concepts of belonging and power-relations, they unfold their social influence on collectivity building and societal transformation additionally via a much more open public discourse. Therefore, it is less a unidirectional diffusion of their media-related imagined concepts of collectivity and societal transformation but rather a complicated process of spreading technologies and journalistic coverage that builds the basis of their influence. The project will investigate this on three levels. First, it aims to reconstruct comparatively the communicative figurations of the two pioneer communities and their power-relations. Second, it will investigate their imagined concepts of media-related collectivity and societal transformation. In their very own perspective, the pioneer communities' conceptions in this respect are blueprints of possible transformation. Third, it investigates the public discourse surrounding these pioneer communities and compares the findings with their own structures and conceptions. Methodologically, the analysis is based on a media ethnography of the pioneer communities (including sorting methods, as well as crawler and qualitative network analysis), a qualitative content analysis of their imagined concepts of collectivity and societal transformation, and a longitudinal qualitative content analysis of the print, television and online media coverage they receive. The research will be conducted mainly in Germany and the UK with a focus on Berlin and London as two main European hubs for pioneer communities. As a further context of this, the origins of the pioneer communities in the US San Francisco Bay Area and important events in Europe are investigated.