Transforming Visuality: Reciprocal Relations of Image and Society

转变视觉：图像与社会的相互关系

• 批准号: 413866949
• 负责人: Professorin Dr. Claudia Dreke, since 4/2020
• 金额: --
• 依托单位: Lehrstuhl Ethnologie
• 依托单位国家: 德国
• 项目类别: Scientific Networks
• 财政年份: 2018
• 资助国家: 德国
• 起止时间: 2017-12-31 至 2023-12-31
• 项目状态: 已结题
• 来源: https://gepris.dfg.de/gepris/projekt/413866949?language=en
• 关键词: Transforming; Visuality; Reciprocal; Relations; Image

Applying methods from sociology, educational science, communication- and media studies, the Transforming Visuality network seeks to develop an interdisciplinary theory that targets the reciprocal nature of image and society. The theoretical and analytical investigation focuses on the consequential effects of images in the construction of social reality and seeks to develop an understanding of their social consequences. Members take the material presence of images as the starting point of their reflections. Three theoretical transformations are examined to describe the complex tensions in the reciprocal relations between image-presence and (social-historic) image-context. These transformations are:I. Synesthetic – addressing the affectivity of images, that is not constrained by the visual sense, but rather involving additional senses (i.e. hearing, or touch).II. Imaginary – focusing on the relation between image, mediality and potentiality.III. Power – investigating visuality as a constitutive part of power relations in social contexts. The theoretical focal point of Transformative Visuality is to develop a theoretical language, supported by empirical analyses, that applies to the logic of images and their negotiation in social contexts. On the one hand the network targets the thematic issue of image-practices in the context of forced migration. On the other hand it chooses a media-centered approach to reflect on image-practices in social media environments. On the basis of empirical analyses the network seeks to deliver a description of the reciprocal relations of image and society. Thereby it aims to develop a theoretical terminology that is applicable across the social sciences and cultural studies, and furthermore, overcomes conceptualizations of image that are based on one-dimensional notions of reflection or representation. Particularly the narrow definition of image as material presence combined with a dynamic focus on situations of boundary blurring (synesthetic, imaginary, power) are an ideal foundation for building a transformative theory of visuality which targets the reciprocal relations of image and society.

转化视觉网络运用社会学、教育科学、传播和媒体研究的方法，旨在发展一种跨学科的理论，以图像和社会的相互本质为目标。理论和分析研究的重点是图像在社会现实建构中的后续影响，并试图发展对其社会后果的理解。成员们以图像的物质存在作为他们反思的起点。三个理论转换被检查，以描述在图像存在和（社会-历史）图像-语境之间的互惠关系的复杂紧张。这些变换是：1。联觉-处理图像的情感，不受视觉的限制，而是涉及其他感官（如听觉或触觉）。想象——关注形象、中介性和潜在性之间的关系。作为社会语境中权力关系组成部分的视觉性权力调查。转型视觉的理论重点是发展一种理论语言，以实证分析为支撑，适用于图像的逻辑及其在社会背景下的谈判。一方面，该网络针对被迫移民背景下的形象实践主题问题。另一方面，它选择了一种以媒体为中心的方法来反思社交媒体环境下的形象实践。在实证分析的基础上，网络试图提供图像与社会相互关系的描述。因此，它旨在发展一种适用于社会科学和文化研究的理论术语，此外，克服基于一维反射或表征概念的图像概念化。特别是将图像作为物质存在的狭隘定义与对边界模糊情况（联觉、想象、权力）的动态关注相结合，为构建以图像与社会的相互关系为目标的变革性视觉理论提供了理想的基础。