The process of product development activities in an overseas subsidiary

这项研究的目的是阐明海外子公司的产品开发活动产生全球结果之前的整个过程的内容。我考察了以下四点：(1)内外环境因素对产品开发活动的影响；(2)这些因素之间的关系；(3)海外子公司因素；(4)它们对产品开发活动和海外子公司业绩的影响结果。案例研究和比较分析的结果表明：1)内外环境因素对海外子公司的产品开发活动及其绩效有多方面的影响；2)海外子公司在产品开发活动中的重要因素。

The purpose of this research is to clarify the whole content of the process that progresses until the product development activity of an overseas subsidiary company generates a global result. I examined the following four points :(1) the influence of the elements of internal/external environmental factors on product development activities ;(2) the relationship among these elements ;(3) overseas subsidiary factors and (4) the results of their influence on product development activities and the overseas subsidiary's performance. The result of the case study and the comparison analysis suggests that i) the elements of internal/external environmental factors influence product development activities in an overseas subsidiary and its performance in several ways, ii) important factors of overseas subsidiary in product development activities.