Kivi – Methodical Framework for the Development of Customer-Specific Product Families based on Modular Product Structures

Kivi â 基于模块化产品结构的客户特定产品系列开发的系统框架

• 批准号: 455554958
• 负责人: Professor Dr.-Ing. Dieter Krause
• 金额: --
• 依托单位: Institut für Produktentwicklung und Konstruktionstechnik
• 依托单位国家: 德国
• 项目类别: Research Grants
• 资助国家: 德国
• 项目状态: 未结题
• 来源: https://gepris.dfg.de/gepris/projekt/455554958?language=en
• 关键词: Kivi; Methodical; Framework; Development; Customer

The megatrend of individualization requires manufacturing companies to improve the fulfillment of customer-specific requirements by their products, which will increase the success of a company, for example through competitive advantages or better customer loyalty. However, increasing external variety goes hand in hand with increased internal variety. The advantages of differentiation are offset by the increase in variant-induced complexity, which leads to higher costs overall - especially the so-called complexity costs. The only way to counteract this is to adopt the opposite strategy of standardization, which, however, does not allow products to be further differentiated or even individualized. While the development of modular product architectures already overcomes methodically variant-induced complexity for variant-rich products in the conflict between standardization and differentiation, the ideal fulfillment of customer requirements is still likely to be oversized, when completely predefined product variants are considered. Customer-specific product adaptation as a solution strategy for reducing oversizing is considered in the literature, but so far it has been considered in isolation and without any connection and integration as a possible solution strategy in the design of modular product architectures. The tension between standardization and differentiation thereby reaches a further level of consideration, where not only a decision for a standardized or variant solution must be made, but also a consideration between variant design or a design exactly adapted to customer-specific requirements. Up to now, there is no consistent methodical support for this in the literature.At this point, this project starts by developing a method that supports the design of modular product structures with customer specific modules and thus further develops the modular product architecture to a modular-customized product architecture in order to avoid oversizing in an idealized way. In the consideration of modular product architectures, which are subject to the conflicting efforts of standardization vs. differentiation, this project adds the new, contradictory efforts between differentiation vs. individualization. The new method will be developed and tested using product examples with sufficient data of other research projects.

个性化的大趋势要求制造企业提高其产品对客户特定要求的满足程度，这将增加公司的成功，例如通过竞争优势或更好的客户忠诚度。然而，外部多样性的增加与内部多样性的增加齐头并进。差异化的优势被变异引起的复杂性的增加所抵消，这导致了更高的总体成本-特别是所谓的复杂性成本。唯一的解决办法是采取相反的标准化策略，然而，这并不允许产品进一步差异化，甚至个性化。虽然模块化产品体系结构的发展已经克服了在标准化和差异化之间的冲突中，丰富的产品的多样性导致的复杂性，但当考虑完全预定义的产品变体时，客户需求的理想满足仍然可能过大。在文献中考虑了客户特定的产品适应作为减少尺寸过大的解决方案策略，但到目前为止，它一直被认为是孤立的，没有任何连接和集成作为一个可能的解决方案策略，在模块化产品架构的设计。标准化和差异化之间的矛盾由此达到了更高的考虑层次，不仅要决定标准化或变型解决方案，还要考虑变型设计或完全适应客户特定要求的设计。到目前为止，在文献中还没有一致的方法支持这一点，在这一点上，本项目开始开发一种方法，支持设计的模块化产品结构与客户特定的模块，从而进一步发展的模块化产品体系结构的模块化定制的产品体系结构，以避免在一个理想化的方式过大。考虑到模块化产品架构，这是受标准化与差异化的冲突的努力，这个项目增加了新的，差异化与个性化之间的矛盾的努力。新方法将使用其他研究项目的足够数据的产品示例进行开发和测试。