Regional Markets and Local Audiences: Case Studies in Australian Cinema Consumption, 1928-1980

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The argument that Australian cinema maintains Australian identity is mirrored by the perception that imported cinema threatens national cultural integrity. We examine the historical basis for this discourse in order to propose alternative conceptual frameworks which view cultural exchange in less alarmist terms. In analysing the role of cinema in the creation of community identity, our research positions the social experience of Australian cinema-going as central to emerging international research, and provides a basis from which policy researchers can sustain a more complex account of national cultural maintenance, given the demographic circumstances which unavoidably position Australia as a net importer of cinema product.