Cooperation of Food Manufacturing Industry and Domestic Agriculture in Japanese Food System

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In fiscal year 2003, we conducted the following research projects. First, we investigated the vertical integration of poultry industry, including brand management, the coordination of production system and the relationship to local agro-food system. Second, we investigated the food system of wheat flours. We explained the detailed relationship among milling industry, bread and noodle manufacturers and retailers. The coordination between domestic wheat producers and small-scale millers was also investigated. Third, We investigated the marketing strategy of fruits and vegetables producers and made clear the future strategy for agro-cooperatives and the management system of marketing channels including farmers' markets. We also conducted a case study of some agricultural production corporations.Results of this research project were released as follows. First, four articles concerning poultry industry were published. Second, one book concerning the food system of wheat flour products was published, including various topics such as bread manufacturers, noodle manufacturers, vertical integration of milling industry and the strategy for small-scale millers and domestic wheat producers. Third, we published some papers and articles about the food system of fruits and vegetables, which mainly explains the importance of developing direct marketing channels and their management by agro-cooperatives.