Diversification Strategy of Modern Commodity The Elucidation of the Diversification Structure and its Developping mechanism from the point of view of Commodity characteristic

现代商品多元化战略 从商品特性角度阐释多元化结构及其发展机制

• 批准号: 60301095
• 负责人: KATAOKA Hiroshi
• 金额: $ 2.37万
• 依托单位: Hitotsubashi University
• 依托单位国家: 日本
• 项目类别: Grant-in-Aid for Co-operative Research (A)
• 财政年份: 1984
• 资助国家: 日本
• 起止时间: 1984 至 1986
• 项目状态: 已结题
• 来源: https://kaken.nii.ac.jp/grant/KAKENHI-PROJECT-60301095/
• 关键词: Diversity Model; Diversity fundamental 6 aspects; Chart pattern; Commodity Characteristic; 属性項目間相関; 属性項目間の類縁関係(デンドログラム)

An advent of a new product in market and a tendency of high grading, high-fashioning, simplicity or convenience in many commodities show us that some sorts of commodities are diversified in market, and we can recognize these phenomena.The results of this studies makes clear the structure of the commodity-diversificatin and the mechanism of the changing or development of these diversifications. The structural understanding makes clear that the difference of commodity-diversification will be explained by the differences of commodities or their characteristics. And the mechanism of the changing or development means to make clear the relationship (causality) of the occurence of diversification and to analyze the diversification in thr passage of time.We first tried to make constraction of an analytical frame-model "6 Aspect Model" for the structural understanding. This model have 6 Aspects (1) shape (include color) aspect,(2) physical function or quality aspect,(3) purpose apect, (4) worth or merit aspect (concept aspect), (5) material or stuff aspect, (6)sales method aspect (i.e. sales in sets and so on).We analyze the diversification on this six aspects, count number of the diversification in this six categories and show the results in a rader-chart. And we can pick up some typical patterns concirning of some commodities.In this study, We selected 8 commodities by reason why they had different characteristics each other.

市场上新产品的出现，以及许多商品呈现出高档次、高档化、简单化或便利化的趋势，说明了某些商品在市场上是多样化的，我们可以认识到这些现象。本文的研究结果揭示了商品多样化的结构及其变化或发展的机制。结构性的理解表明，商品多样化的差异将由商品的差异或其特征来解释。而变化或发展的机制是指弄清多元化发生的关系(因果关系)，并分析随着时间的推移而发生的多元化。我们首先尝试构建一个分析框架模型--六个方面模型，以便于对结构的理解。该模型包括6个方面(1)形态(包括色彩)方面，(2)物理功能或品质方面，(3)目的方面，(4)价值或功绩方面(概念方面)，(5)材料或人员方面，(6)销售方法方面(即成套销售等)，分析了这6个方面的多样化，统计了这6个方面的多样化数量，并将结果显示在雷达图中。在这项研究中，我们选择了8种商品，原因是它们各自具有不同的特征。