Diversification Strategy of Modern Commodity The Elucidation of the Diversification Structure and its Developping mechanism from the point of view of Commodity characteristic

点击翻译按钮获取中文摘要

An advent of a new product in market and a tendency of high grading, high-fashioning, simplicity or convenience in many commodities show us that some sorts of commodities are diversified in market, and we can recognize these phenomena.The results of this studies makes clear the structure of the commodity-diversificatin and the mechanism of the changing or development of these diversifications. The structural understanding makes clear that the difference of commodity-diversification will be explained by the differences of commodities or their characteristics. And the mechanism of the changing or development means to make clear the relationship (causality) of the occurence of diversification and to analyze the diversification in thr passage of time.We first tried to make constraction of an analytical frame-model "6 Aspect Model" for the structural understanding. This model have 6 Aspects (1) shape (include color) aspect,(2) physical function or quality aspect,(3) purpose apect, (4) worth or merit aspect (concept aspect), (5) material or stuff aspect, (6)sales method aspect (i.e. sales in sets and so on).We analyze the diversification on this six aspects, count number of the diversification in this six categories and show the results in a rader-chart. And we can pick up some typical patterns concirning of some commodities.In this study, We selected 8 commodities by reason why they had different characteristics each other.