Evaluating the effectiveness of online support in building community, promoting healthy behaviours and supporting philanthropy

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The Heart Foundation (WA) provides quality support services and communications for patients in rural, remote and regional WA but they find that distance creates problems. They also seek to cultivate active donor engagement. Audience research and cultural studies tools are used to investigate two different communications environments in terms of whether these have an effect on patient/donor participation rates (and attitudes and behaviours linked to participation). A web site will be developed to support online Heart Foundation communities and these audiences will be compared with current communication practice. Findings will inform future charitable and health promotion initiatives.