Evaluating the effectiveness of online support in building community, promoting healthy behaviours and supporting philanthropy

评估在线支持在建立社区、促进健康行为和支持慈善事业方面的有效性

• 批准号: LP0453946
• 负责人: Prof Lelia Green
• 金额: $ 5.77万
• 依托单位: Edith Cowan University
• 依托单位国家: 澳大利亚
• 项目类别: Linkage Projects
• 财政年份: 2004
• 资助国家: 澳大利亚
• 起止时间: 2004-02-23 至 2007-02-23
• 项目状态: 已结题
• 来源: https://dataportal.arc.gov.au/RGS/Web/Grants/LP0453946
• 关键词: Evaluating; effectiveness; online; support; building

The Heart Foundation (WA) provides quality support services and communications for patients in rural, remote and regional WA but they find that distance creates problems. They also seek to cultivate active donor engagement. Audience research and cultural studies tools are used to investigate two different communications environments in terms of whether these have an effect on patient/donor participation rates (and attitudes and behaviours linked to participation). A web site will be developed to support online Heart Foundation communities and these audiences will be compared with current communication practice. Findings will inform future charitable and health promotion initiatives.

心脏基金会（西澳）为西澳农村、偏远和地区的患者提供高质量的支持服务和沟通，但他们发现距离会带来问题。它们还力求培养捐助者的积极参与。 受众研究和文化研究工具被用来调查两种不同的通信环境，这些是否对病人/捐助者的参与率（和参与的态度和行为）的影响。将开发一个网站来支持在线心脏基金会社区，并将这些受众与当前的沟通实践进行比较。调查结果将为未来的慈善和健康促进活动提供信息。