International Comparison Study of The Automobile Sales and Distribution System

在本研究中，我们探讨了经销商特许经营制度在国际视野下的变化。代表澄清这个问题，首先，我们明确了以下几个问题。小型特许经销商业务的局限性，汽车上门销售的问题，厂商与经销商之间的交易关系带来的汽车分销库存问题，以及汽车销售零售价格折扣不稳定的现实情况。其次，针对北美汽车分销正在发生的巨大变化，我们调查了美国和日本汽车制造商的新反应，特许经销商的新动向，美国和日本汽车制造商的新动向，特许经销商的新动向，以及美国即将推出的特许经营体系。新的重大变化是什么？包括互联网信息革命对汽车分销的影响，整合了自动化、Carmax等多家特许经销商的连锁卖场经销商的出现。我们针对这一重大变化寻找制造商和经销商的评价，并尝试以证券分析师和市场营销学者为专家对这一问题进行听证研究。此外，我们还研究了日本、韩国和欧洲的情况。第三，我们尝试研究互联网电子商务对发达国家汽车分销变革的影响。特别是对美国汽车制造商对电子商务的策略、欧美经销商特许经营的变化以及Autobytell等信息提供商的新趋势进行了调查，并将这些研究结果收集在我们的许多论文和新书中。

In this study we have everlooked how dealer franchise system would be changeable in the inter-national perspective. On behalf of the clearification of this issue, first of all, we have made it clear the following issues. The limitation of small franchise dealer business, the problem of door to door car sales, car distribution stocking issue which bring from the dealing relationship between maker and dealer, and the real situation of unstable retail price discounting of car sales.Secondly, focussing on the North America that big changes are occurring in the car distribution, we investigated new responce by the U.S. and Japanese car makers and new movement by franchise delers and the forthcoming franchise system in U.S. and Japanese car makers and new movement by franchise delers and the forthcoming franchise system in U.S. What are the new big change ? It are included Internet Information Revolution in car distribution, the emergence of chain bit store dealer which integrate many franchise dealer, such as Automation and Carmax. We searched maker and dealer evaluation toward this big change, and tried hearing research of this issue toward the security analist and marketing scholar as the specialist. Furthermore we studied Japanese situation, korean and european situation of this issue.Thirdly, we tried doing research on the world wide internet e-Commerce toward car distribution revolution in the developed countries. Especially, the strategy of car manufacturers in U.S. toward e-Commerce, changing dealer franchise in U.S. and Europe and new trend of Information providers such as Autobytell are investigated and we have collected these our research results in our many papers and new books.