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International Comparison Study of The Automobile Sales and Distribution System

汽车销售与分销体系的国际比较研究

基本信息

批准号：
09044039
负责人：
SHIMOKAWA Koichi
金额：
$ 5.76万
依托单位：
Tokaigakuen University (1999)Hosei University (1997-1998)
依托单位国家：
日本
项目类别：
Grant-in-Aid for Scientific Research (B).
财政年份：
1997
资助国家：
日本
起止时间：
1997 至 1999
项目状态：
已结题

来源：
https://kaken.nii.ac.jp/grant/KAKENHI-PROJECT-09044039/
关键词：
Car distribution system Customer Satisfaction Internet Informantion Revolution Dealer Franchise Integration Information service Distribution channel International Comparison of Distribution Cost 自動車流通 e-Commerce 情報プロバイダーオートバイテルディ

项目摘要

In this study we have everlooked how dealer franchise system would be changeable in the inter-national perspective. On behalf of the clearification of this issue, first of all, we have made it clear the following issues. The limitation of small franchise dealer business, the problem of door to door car sales, car distribution stocking issue which bring from the dealing relationship between maker and dealer, and the real situation of unstable retail price discounting of car sales.Secondly, focussing on the North America that big changes are occurring in the car distribution, we investigated new responce by the U.S. and Japanese car makers and new movement by franchise delers and the forthcoming franchise system in U.S. and Japanese car makers and new movement by franchise delers and the forthcoming franchise system in U.S. What are the new big change ? It are included Internet Information Revolution in car distribution, the emergence of chain bit store dealer which integrate many franchise dealer, such as Automation and Carmax. We searched maker and dealer evaluation toward this big change, and tried hearing research of this issue toward the security analist and marketing scholar as the specialist. Furthermore we studied Japanese situation, korean and european situation of this issue.Thirdly, we tried doing research on the world wide internet e-Commerce toward car distribution revolution in the developed countries. Especially, the strategy of car manufacturers in U.S. toward e-Commerce, changing dealer franchise in U.S. and Europe and new trend of Information providers such as Autobytell are investigated and we have collected these our research results in our many papers and new books.

在本研究中，我们从国际角度审视了经销商特许经营制度将如何变化。为了澄清这个问题，我们首先澄清以下问题。小型特许经销商业务的局限性、上门汽车销售的问题、制造商和经销商之间的交易关系带来的汽车分销库存问题以及汽车销售零售价格折扣不稳定的现实情况。其次，我们针对汽车分销正在发生巨大变化的北美地区，调查了美国和日本汽车制造商的新反应和特许经销商的新动作以及美国和日本汽车即将推出的特许经营制度。制造商和特许经销商的新动向以及美国即将推出的特许经营制度有哪些新的重大变化？其中包括汽车经销领域的互联网信息革命、整合了Automation、Carmax等众多特许经销商的连锁比特店经销商的出现。我们搜索了制造商和经销商对这一重大变化的评价，并尝试以证券分析师和营销学者为专家听取对这一问题的研究。此外，我们还研究了日本、韩国和欧洲在这一问题上的情况。第三，我们尝试研究全球互联网电子商务对发达国家汽车分销革命的影响。特别是，我们对美国汽车制造商的电子商务战略、美国和欧洲经销商特许经营的变化以及 Autobytell 等信息提供商的新趋势进行了调查，并将这些研究成果收集在我们的许多论文和新书中。