Designing global organizations to create local competitive advantage: An evolutionary perspective of ING Direct

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Little systematic research exists on how organizational design and global strategy interact to achieve success. Such research is necessary in light of recent poor track records of Australian companies expanding globally. The project will assist by analysing the design of a highly successful network-based global organisation, ING Direct, using an evolutionary perspective. It will contribute to debates within two literatures (i) new organisational forms and (ii) multinational literature on strategy/structure. Applying a novel conceptual framework using concepts of retention, adaptation, transference and integration it will examine changing organizational design practices in reaction to both local conditions and the global network.