The Commoditization of Differences' and Local identity

本研究的目的是调查和分析当地人振兴当地社区的过程，在第一年，我们对人类学和社会学中有关这一主题的研究进行了图书馆研究，并讨论了本研究的理论框架。第二年，每位调查员以新泻为中心进行实地考察，收集当地政府和旅游相关企业的资料，进行分析，并与当地政府官员和当地相关人士进行访谈，根据调查结果撰写最终报告。本报告的主要内容如下：通过对“文化研究”理论的考察，认为包括旅游在内的传播学已经深入到政治问题中，并对旅游话语进行了讨论，通过对理论问题的讨论，证实了传媒社会学作为这类研究的理论框架是不可或缺的;在个案研究方面，从凉津的旅游发展政策、传统文化与地方博物馆的关系等方面进行分析，发现旅游业和地方博物馆在地方认同的形成中发挥着重要作用;对主题公园的语篇分析显示了其独特的时空结构;并通过对真喜町核电站建设问题和日本政府对当地居民的政治参与问题的分析，在巴厘岛，通过关于“发展”和“传统”的话语进行意义的斗争。

The aim of this research project is to investigate and analyze the process of the revitalization of local communities by the local people.In the first year, we carried out library research of the preceding studies on this theme in anthropology and sociology and discussed theoretical framework for this research. In the second year, each investigator made some field studies mainly in Niigata : collecting material of local government and tourism related enterprises of his own field, analyzing them and interviewing the local government officials and the local people concerned.Based on the results of each investigation, we wrote up a final report. The contents of this report are as follows : examining the theories in 'cultural studies, ' it is suggested that communication including tourism is deeply involved in political issues and discussing discourses on tourism ; our discussion about theoretical issues confirmed that sociology of media should be indispensable as the theoretical framework for this kind study ; as for case studies, from the analyzes of the policy of touristic development and the relationships between traditional culture and local museum in Ryotsu, either tourism or the local museum plays an important role in engendering local identity ; the discourse analysis on Huis-ten-bosch theme park shows its particular space-time structure ; it is also suggestd the possibilities of local independency from the central government through the analyzes of the participations of local residents in politics concerning the issue of the construction of a nuclear power plant in Maki town and the struggle of meaning through discourses concerning "development" and "tradition" in Bali.