The discours of 'Tradition': an anthropological study on local press in Bali

本研究的目的是分析和说明巴厘岛当地媒体对待巴厘岛印度教习俗的方式，特别是关于巴厘岛印度教仪式的问题。我认为这是“习惯做法”在当代巴厘岛被（重新）构建的过程，而文化研究目前正流行于从新的角度作为活跃受众的想法来研究媒体的接受程度，受众的研究超出了本研究的范围，因为缺乏关于巴厘岛当地媒体信息发送者的信息是重要的。在实地考察中，我在研究现场逗留期间尽可能多地订阅报纸。我还访问了大多数当地报纸的办公室，采访了他们的编辑和/或所有者，了解他们的论文和他们发表论文的动机。（临时）结果如下：巴厘岛的大众传媒市场仍然处于寡头垄断的状态，大部分市场份额被控制……尽管有更多资本雄厚的爪哇媒体集团进入巴厘岛当地的新闻市场，但巴厘岛邮报的调查结果更多。因此，由地方小首府出版的新兴地方媒体似乎正在消亡；被巴厘岛当地的媒体集团打败，而不是被爪哇的全国性媒体集团打败。然而，即使在本研究项目的最后一年，巴厘岛当地的报刊市场上也出现了新的小报。应该指出的是，在去年出版的小报中，也有政治倾向的小报。然而，我对这些小报的阅读表明，与其说这是一种回归政治导向媒体的趋势（就像“后独立时代”那样），不如说是地方政府（摄政王）领导人竞选活动的一部分的短暂现象。很重要的一点是，阅读这些文本会发现，即使是作为政党宣传活动一部分的小报，以及面向普通读者的报纸，也总是把巴厘岛的“习俗”或“文化”描绘成濒危的。虽然我认为有必要补充话语分析，缺乏经验基础，因此，不能避免随意性，通过应用定量方法，我优先考虑一个整体的研究，通过我们检查其他种类的信息从研究现场。我试图做的是建立一个以巴厘岛-印度教徒为主的地区的地方新闻背景知识，并将其与社会的其他情况联系起来进行分析。虽然我认为有必要补充话语分析，缺乏经验基础，因此，不能避免随意性，通过应用定量方法，我优先考虑一个整体的研究，通过我们检查其他种类的信息从研究现场。我试图做的是在一个以巴厘岛-印度教徒为主的地区建立关于当地媒体的背景知识，并将其与社会的其他情况联系起来进行分析

The aim of this study is to analyze and illustrate the way in which the local press in Bali treat Bali Hindu customary practices, particularly issues on Bali Hindu rituals. I assume it as the processes through which 'customary practices' being (re-)constructed in contemporary Bali While Cultural Studies being currently in fashion as studies on the acceptance of media from the newer perspective as the idea of an active audience, the study of audience was beyond the scope of this study, since it is the lack of information on message senders of local press in Bali that matters. In the field study, I subscribed to as many newspapers as possible during the stay at the research site. Also I visited the offices of the most of the local papers ID interview the editors and/or owners for the information about their papers and their motivation to publish them.The (provisional) result is as follows:The mass media market in Bali still is in the state of oligopoly with the most of market share contr … More olled by Bali Post, in spite of the entry of Java-based media conglomerate with greater capitals into the local press market in Bali. Thus, newly emerged local media published by the local small capitals appear to be dying out; defeated by the Bali's local media conglomerate, not by the Java-based nationwide media conglomerates. Nevertheless, even in the last year of this research project, there appeared new tabloids in local press market in Bali.It should be noted that there were tabloids with politically-oriented appearances among those tabloids that were published last year. My reading of those tabloids suggests, however that this is not so much a tendency of returning to the politically-oriented press (like during 'the post-independence era') as a passing phenomenon of a part of a campaign for the heads of local governments (regencies). It should be of great importance that reading of the texts revealed that even such tabloids as a part of publicity campaigns of political parties as well as papers for general readership always depict Balinese 'custom' or 'culture' as endangered.Although I believe that it is necessary to supplement the discourse analyses, lacking the empirical bases and, hence, not being immune to arbitrariness, by applying the quantitative methods, I gave priority to a holistic study through which we examine other kinds of information from the research site. What I tried to do is to establish the background knowledge on local press in a region dominated by Bali-Hindu people and to analyze it with connecting it with other conditions of the society.Although I believe that it is necessary to supplement the discourse analyses, lacking the empirical bases and, hence, not being immune to arbitrariness, by applying the quantitative methods, I gave priority to a holistic study through which we examine other kinds of information from the research site. What I tried to do is to establish the background knowledge on local press in a region dominated by Bali-Hindu people and to analyse it with connecting it with other conditions of the society Less