Development of a Network-Multimedia-Business Game System and its Influence on education

本研究开发了一个以零售业为对象的网络多媒体商业游戏系统。该系统操作简单，适合本科课程使用。此外，声音、静态和动态图像以及文本将有效地帮助本科生学习市场营销、零售等。在这个系统中，玩家要扮演总裁、销售经理和财务、库存和人事部门的每个主管的角色，管理自己的零售商店，对抗他的竞争对手和由个人电脑经营的竞争商店。本系统采用的底层模型是具有代表性的商业集团模型之一Huff模型，客户端部分采用Java语言开发，运行在Java Development Kit 1.1对应的Web浏览器上。服务器部分作为Java应用程序在Java VM上工作。

This study has developed a Network Multimedia Business Game System which focused on retailing. The operation of this system is simple enough to use for undergraduate courses. In addition, sounds, static and dynamic images as well as text will effectively help undergraduate students to study marketing, retailing and so forth. In this system, the player should play roles of the president, the sales manager and each director of the financial, the stock and the personnel section to administrate his own retail store against his competing players and competing stores operated by the personal computer. The underlying model used in this system is Huff model, which is one of the representative commercial bloc models.The part of client was developed in terms of Java language, and it works on a Web browser which corresponds to Java Development Kit 1.1. The part of server works on Java VM as a Java application.