Mathematical models for Business Strategies and their Verifications
Mathematical models for Business Strategies and their Verifications
批准号:
12680458
负责人:
SANDOH Hiroaki
金额:
$1.34万
依托单位国家:
日本
项目类别:
Grant-in-Aid for Scientific Research (C)
财政年份:
2000
资助国家:
日本
项目状态:
已结题
起止时间:
2000 至 2001
中文摘要
本研究建立了数学模型来解决以下三种与零售策略相关的问题:●如何在相对较短的时间内区分快速移动产品和慢速移动产品?·盘点存货的适当频率是多少?●特殊陈列商品的最佳订货量是多少?●延长保修期的合适价格是多少?针对上述第一个问题,本研究提出了一个数学模型,并以一家便利店的实际数据为基础验证了其有效性;针对第二个问题,本研究提出了两种数学模型,并以一家超市经理的访谈结果为基础进行了验证;针对第三个问题,本研究阐明了造成库存记录偏差的因素,然后提出了一个考虑这些因素的数学模型。对于最后一个问题,我们把保修期的延长问题看作是零售商和消费者之间的博弈,得到了额外费用的均衡。
英文摘要
This study has built mathematical models for solving the following three kinds of problems associated with retail strategies:● How can we distinguish fast moving products from slow moving products in relatively short term?● What is the adequate frequency of inventory-taking?● What is the optimal order quantity for special display goods?● What is the adequate price for extending warranty period?For the first problem in the above, this study proposed a mathematical model and verified its effectiveness based on the actual data collected from a convenience storer.For the second problem, two kinds of mathematical models were developed and their verifications were carried out on the basis of the interview results to a supermarket manager.For the third problem, we clarified factors that makes deviation of inventory record, and then proposed a mathematical model taking these factors into consideration. For the final problem, we regarded the extension problem of a warranty period as a game between a retailer and a customer and obtained an equilibrium for the additional fee.
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H.Sandoh, R.Larke: "A Theoretical Model for Testing New Product Sales Velocity at Small Format Retail Stores"RAIRO/Operations Research. (in press).
H.Sandoh、R.Larke:“用于测试小型零售店新产品销售速度的理论模型”RAIRO/运营研究。
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H.Sandoh, H.Shimamoto: "Theoretical Study on Optimal Inventory-taking Frequency for Retailing"Journal of Retailing & Consumer Services. 8. 47-52 (2000)
H.Sandoh、H.Shimamoto:“零售业最佳库存频率的理论研究”零售杂志
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Rinsaka,K., and Sandoh,H.: "A study on extension contract of warranty period"Transactions of the Institute of Electronics, Information and Communication Engineers. J84A. 528-542 (2001)
Rinsaka,K. 和 Sandoh,H.:“保修期延长合同的研究”电子信息通信工程师学会汇刊。
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林坂弘一郎, 三道弘明: "保証期間延長契約に関する一考察"電子情報通信学会論文誌. J84A. 528-542 (2001)
Koichiro Hayashizaka,Hiroaki Mido:“保修延期合同研究”,电子、信息和通信工程师学会汇刊 J84A (2001)。
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Sandoh,H., and Murahara,A.: "A Application of a New Brand Monitoring Strategy to Grocery Products at a Convenience Store"Marketing Intelligence & Planning. 18. 87-96 (2000)
Sandoh,H. 和 Murahara,A.:“便利店杂货产品新品牌监控策略的应用”营销情报
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