Enlargement of Applications of Revenue Management with Development of New Methodology

近年来，企业管理收入，以期通过增加利润来提高企业价值，这是非常重要的。从这一角度出发，本研究结合运筹学、微观经济学、产业组织理论等领域的文献综述，对现实环境中存在的问题进行了分析。我们首先注意到，在安装库业务中存在定价问题，在这些业务中，公司处理系统及其消耗品。由于没有足够的理论支持定价政策，本研究表明存在一个均衡，建议以相对较低的价格出售系统，以相对较高的价格出售消耗品。采用博弈论的方法，假设消费者和消费者都是有限理性的；其次，本研究还考虑了批发商和零售商之间的合作问题，证明了批发商和零售商都可以通过合作来增加他们的利润；此外，本研究还研究了一个没有理论标准来进行重新调度或修改的反应式调度问题。这项研究表明，通过观察任务的累积延迟，并用累积的任务延迟作为是否应该进行重新调度的标准，可以提高效率。

In recent years, it is very important for firms to manage their revenues with a view to raising their corporate values by increasing their profits. From this viewpoint, the present study carried out analyses of existing problems in the real circumstances along with literature review in the field of operations research, microeconomics and industrial organization theory. We first noticed that there exists a pricing problem in the installbase businesses where the firms deal in a system and its expendable supplies. Since there is not sufficient theory to support the pricing policy, this study showed that an equilibrium exists which suggests to sell the system at a relatively lower price and expendable supplies at a relatively higher price. A game theoretic approach was there used assuming boundedly rational consumers as well as rational consumers.Secondly, this study also considered the problem between a wholesaler and a retailer focusing on the special display goods to show that both the wholesaler and the retailer can increase their profit by cooperation between them.In addition, this study dealt with a reactive scheduling problem where there is no theoretical criterion to conduct rescheduling or schedule revisions. This study showed that we can improve the efficiency by observing the cumulative task delays and by using the cumulative task delays a criterion whether or not we should carry out rescheduling.