A study on goodwill and price discount of the newsvendor problem

本研究阐明了经典报童问题模型中的机会成本参数在零售业中很难找到一个合适的值。在真实的情况下，很难计算出有多少客户遇到缺货的情况。此外，本研究探讨顾客参考价格，以检验减价的效果，并显示存在最佳营业时间的报童问题在零售业。对便利连锁店而言，若特许人退还加盟人一部分回收成本，则两者间的供应链可产生更多的利润。

The present study has clarified that it is very difficult in retailing to find an adequatevalue of the parameter, opportunity cost, involved in the classical model for the newsvendor problem. It was also shown very difficult to count the number of customers who encounter stock-out in the real circumstances. In addition, this study discussed the reference price of customers with the view to examining the effect of markdown, and showed that there exists optimal business hours of the newsvendor problem in retailing. Showed for the convenience chain stores that if the franchiser refunds a part of salvage costs of the franchisee, the supply chain between them can yield more profits.