Study of the Influences of J-League on the Home Town

j联赛（日本职业足球联赛）是日本从未有过的大型且具有挑战性的项目，与未来日本社区的振兴有关。本研究的目的是分析j联赛对球队家乡的影响，并将目前的结果与1994年的研究结果进行部分比较。本研究特别关注的是对球队家乡的运动生活和社区的影响。数据通过向居民发放问卷的方式获得，1997年从一个镇（鹿岛）收集了507份样本，1998年从4个镇（市原、柏华、浦和、清水）收集了616份样本。主要研究结果如下：1。与1994年相比，1997年的岛市年轻人的足球参与率和观看需求有所下降。在对个人生活的影响中，“对城镇的温暖感增加”、“家庭共同话题增加”、“生活乐趣增加”的回答更为积极。在对社区的影响方面，“我镇比以前更出名了”、“增加了居民之间的共同话题”、“更好地改变了我镇的形象”、“增强了我们社区的团结意识”的正面回答较多。通过对5个城市（1997年鹿岛和1998年4个城市）的比较，在5个城市中，鹿岛受j联赛影响最大，影响问卷的项目最多。

J-League (Japan Professional Soccer League) is a big and a challenging project that has never been in Japan, and has relevance to revitalization of Japanese community in future. The purpose of this study was to analyze the influences of J-League on the team's home town and partly compare present results with the research in 1994. The present study brought focus especially into the influences on sport life and community of the team's home town. The data were obtained through questionnaires distributed to their inhabitants, 507 samples in 1997 from one town (Kashima) and 616 samples in 1998 from 4 towns (Ichihara, Kashiwa, Urawa, Shimizu) were collected.The main findings were as follows :1. As a result of comparison 1997 with 1994 in Kshima city, young people showed a decrease of the participating rate and the spectating need in soccer. There were more positive answers of "increase in warm feeling for their town ", "increase in common topics of their family", "increase in pleasure of life "in the influence on individual life. There were more positive answers of "our town has been more famous than before", "increase in common topics among inhabitants", "changing our town image better", "increase a sense of solidarity in our community" in the influence on community.2. As a result of comparison among 5 cities (Kashima in 1997 and 4 cities in 1998), Kashima was greatest influenced by J-League among 5 cities in the most items of influence questionnaires.