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The Quantitative Analysis of Recycling Behavior Based on Rational Choice Theory

基于理性选择理论的回收行为定量分析

基本信息

批准号：
10610159
负责人：
UMINO Michio
金额：
$ 1.92万
依托单位：
Tohoku University
依托单位国家：
日本
项目类别：
Grant-in-Aid for Scientific Research (C)
财政年份：
1998
资助国家：
日本
起止时间：
1998 至 2000
项目状态：
已结题

项目摘要

Why do some people do not carry out recycling behavior regardless of their pro-environmental attitude? This is the question we have investigated in this research. Based on rational choice theory, we have presented some hypothetical mechanisms for non-recyclers to justify their own anti-environmental behavior.Then, these hypotheses, together with others on recycling attitude and behavior, were empirically tested. We have conducted questionnaire survey in Sendai City, Miyagi Prefecture and get the response from 1026 randomly selected sample of citizens who usually do household duties : the response rate was 85.5%.Examining justification strategies originally proposed by Diekmann and Preisendofer, we have pointed out the ambiguity of three justification strategies and clarified the notion of each strategies and the relations among them. Then, these theoretical endeavor were put into empirical research. What we have found were as follows : In terms of factor analysis, we found two components of recycling behavior : low-cost recycling and high-cost recycling. We also found the reasons why they do not make recycles and the factors which influence to each of the reasons.We have also examined the mechanism how the recycling behavior of focal person is affected by the form of utility function and the perceived ratio of recyclers. The influence of regional mobility was also examined to find the latent effect of educational career.

为什么有些人不管他们的环保态度，不进行回收行为？这就是我们在本研究中所探讨的问题。本文基于理性选择理论，提出了非回收者反环境行为的合理化机制，并与其他关于回收态度和行为的假设进行了实证检验。在宫城县仙台市进行问卷调查，随机抽取了1026名从事家务劳动的市民作为调查对象，问卷调查的回答率为85.5%。通过对Diekmann和Preisendofer提出的三种合理化策略的分析，指出了三种合理化策略的模糊性，并阐明了每种策略的概念及其相互关系。然后，将这些理论奋进投入到实证研究中。研究结果如下：在因子分析方面，我们发现回收行为有两个组成部分：低成本回收和高成本回收。我们还发现了焦点人不回收的原因以及影响每种原因的因素，并考察了效用函数形式和感知回收者比例对焦点人回收行为的影响机制。此外，本研究亦探讨区域流动对教育生涯的影响。