An Empirical Study of Marketing Research System Using Internet

本研究的目的是检验互联网研究的优点和缺点。我们通过邮件和网络进行问卷调查，将邮件调查和网络调查的结果进行对比，得到以下结果：-回复率：邮件调查和网络调查的回复率差异很小。——完成问卷的平均时间：网络调查的时间比邮件调查的时间短。-开放式问题的平均字数：与我们的假设相反，邮件调查和网络调查之间的差异很小。-下一次调查的参与意向：网络调查的比例高于邮寄调查。

The purpose of this study is to examine the strong point and weak point of internet research. We conducted a survey using a questionnaire through mail and internet Comparing between result of mail survey and internet survey, the following results were obtained :-Response rate : There was very little difference in response rate between mail survey and internet survey.--Average time for complete the questionnaire : Time for internet survey is shorter than for mail survey.-Average number of words for open-ended question : Contrary to our hypothesis, there was very little difference between mail survey and internet survey.-Intention of participation for next survey : Rate for internet survey is higher than for mail survey.