Response style heterogeneity in empirical marketing research

实证营销研究中的反应风格异质性

• 批准号: LX0881890
• 负责人: Prof Sara Dolnicar
• 金额: $ 2.82万
• 依托单位: University of Wollongong
• 依托单位国家: 澳大利亚
• 项目类别: Linkage - International
• 财政年份: 2008
• 资助国家: 澳大利亚
• 起止时间: 2008-01-01 至 2012-12-31
• 项目状态: 已结题
• 来源: https://dataportal.arc.gov.au/RGS/Web/Grants/LX0881890
• 关键词: Response; style; heterogeneity; empirical; marketing

This study aims to improve the validity of empirical studies by accounting for different ways in which respondents answer questionnaires (response styles) while analysing the data. Response styles have been shown to depend on the cultural background of respondents. This work therefore is of particular importance in Australia given the large number of cultural backgrounds residents come from. The proposed method will be empirically tested in the context of surveys investigating sustainable tourism, public acceptance of alternative water sources and volunteering, three areas which are central to maintaining Australia's environmental sustainability and providing social and environmental services which are not covered by the commercial sector.

本研究的目的是提高实证研究的有效性，占不同的方式，受访者回答问卷（响应风格），同时分析数据。回应风格已被证明取决于受访者的文化背景。因此，考虑到澳大利亚居民的文化背景众多，这项工作尤其重要。拟议的方法将在调查可持续旅游业，公众接受替代水源和志愿服务，这三个领域是保持澳大利亚的环境可持续性和提供社会和环境服务，这是不包括商业部门的核心调查的背景下进行实证测试。