A Basic Study of Method Dealing with Non-Linearity of Kansei

感性非线性处理方法的基础研究

• 批准号: 11832024
• 负责人: NAGAMACHI Mitsuo
• 金额: $ 1.66万
• 依托单位: Kure National College of Technology
• 依托单位国家: 日本
• 项目类别: Grant-in-Aid for Scientific Research (C)
• 财政年份: 1999
• 资助国家: 日本
• 起止时间: 1999 至 2000
• 项目状态: 已结题
• 来源: https://kaken.nii.ac.jp/grant/KAKENHI-PROJECT-11832024/
• 关键词: Kansei Engineering; Non-Linearity of Kansei; Semantic Differential Method; Kansei Evaluation; Regression Analysis; Factor Analysis; Quantification Type 1; 数量化理論1類; 感性; 非線形性; 多変量解析; 新製品開発; データベース

Kansei Engineering was founded by Professor Mitsuo Nagamachi at Hiroshima University about 30 years ago and it has spread out in Japan as well as in the world. It is defined as "a translating technology of consumers' feeling and image (Kansei) on a coming product into the design domain". Since the consumers' kansei is implemented in the product design and its function, the new products developed through the kansei engineering have sold very well and sometime it constructed the new bend in the market. The kansei engineering has been introduced so far in industries of Automobile, Construction Machine, Electric Home Appliance, House Construction, Costume, Cosmetics and so forth.It is said that the kansei has in general the non-linear characteristics. However, we have dealt with it as linearity for treatment in terms of statistical analysis. The concern of the present research is to make clear whether the kansei has linearity or non-linearity and to construct the method, which is able to heat the linear characteristics of kansei. The experiments conducted for this purpose showed that the kansei linearity relies on the kansei words themselves. For instance, the kansei words related to the physical trait like "large-small", "heavy-light", "simple-complicated" and so on showed the linearity in the evaluated data. But those words concerned with aesthetic like "beautiful-ugly", "graceful-not graceful" and the like resulted in the non-linear feature. We found out these interesting results in terms of Factor Analysis, Quantification Theory and non-linear regression analysis.

感性工学是由长町光男教授于30年前在广岛大学创立的，并在日本和世界范围内传播。它被定义为“将消费者对产品的感觉和形象（感性）转化为设计领域的技术”。由于消费者的感性被贯彻到产品的设计和功能中，通过感性工程开发的新产品不仅畅销，而且在市场上构成了新的弯曲。感性工学目前已在汽车、建筑机械、家电、房屋建筑、服装、化妆品等行业中得到介绍，一般认为感性具有非线性特征。然而，我们在统计分析中将其作为线性处理。本研究的重点在于厘清感性的线性与非线性，并建构能加热感性线性特性的方法。为此目的进行的实验表明，感性线性依赖于感性词本身。如与身体性状相关的感性词“大-小”、“重-轻”、“简单-复杂”等在评价数据中呈现线性关系。而“美-丑”、“丑-不美”等与审美相关的词语则导致了这种非线性特征。通过因子分析、数量化理论和非线性回归分析，我们发现了这些有趣的结果。

项目成果

S.Ishihara,K.Ishihara and M.Nagamachi: "Analysis of Individual Differences in Kansei Evaluation Data based on Cluster Analysis"Kansei Engineering International. Vol.1,No.1. 49-58 (1999)

S.Ishihara、K.Ishihara 和 M.Nagamachi：“基于聚类分析的感性评价数据个体差异分析”Kansei Engineering International。

土屋敏夫,長町三生: "食品広告における感性評価の研究"第2回日本感性工学会大会予稿集2000. 53 (2000)

土屋俊夫、长町美绪：《食品广告中的情感评价研究》第2届日本感性工程学会会议记录2000. 53 (2000)

石原茂和,石原恵子,長町三生,西野達夫,小松孝二,市坪誠,松原行宏: "回帰モデルによる感性評価実験データの非線形性の検討"第1回日本感性工学会大会予稿集1999. 171 (1999)

Shigekazu Ishihara、Keiko Ishihara、Mio Nagamachi、Tatsuo Nishino、Koji Komatsu、Makoto Ichitsubo、Yukihiro Matsubara：“使用回归模型的感性评价实验数据的非线性研究”第一届日本感性工程学会会议记录 1999. 171 (1999)

石原茂和,石原恵子,長町三生,小松孝二,市坪誠,西野達夫: "カーネル密度推定法による感性非線形の分析"第2回日本感性工学会大会予稿集2000. 51 (2000)

Shigekazu Ishihara、Keiko Ishihara、Mio Nagamachi、Koji Komatsu、Makoto Ichitsubo、Tatsuo Nishino：“使用核密度估计方法的感觉非线性分析”第 2 届日本感性工程学会会议记录 2000. 51 (2000)

土屋敏夫,中町三生: "食品広告における感性評価の研究"第2回日本感性工学会大会予稿集2000. 53 (2000)

土屋俊夫、中町澪：“食品广告中的情感评价研究”第2届日本感性工程学会会议记录2000. 53 (2000)