A STUDY ON OVERSEAS EXPANSION OF RETAILING : A CASE OF SPECIALITY STORES

零售业海外扩张研究：以专卖店为例

• 批准号: 12630117
• 负责人: KAWABATA Motoo
• 金额: $ 0.77万
• 依托单位: RYUKOKU UNIVERSITY
• 依托单位国家: 日本
• 项目类别: Grant-in-Aid for Scientific Research (C)
• 财政年份: 2000
• 资助国家: 日本
• 起止时间: 2000 至 2001
• 项目状态: 已结题
• 来源: https://kaken.nii.ac.jp/grant/KAKENHI-PROJECT-12630117/
• 关键词: RETAIL INTERNATIONALIZATION; SPECIOALITY STORE; ASIA; OVERSEASE EXPANSION; SHOPPING CENTER; 小売業; 国際化; 外食

This study analyzes the overseas expansion of Japanese speciality stores, focusing especially on the history, whole picture, actual condition. The overseas expansion company of 72 shops has checked and 38 of 72 are a clothing specialty store. The first case was opening a shop to Paris by SUZUTAN in 1972. However, the advance to a European and American area had many things aiming at information gathering, and advance aiming at market cultivation was concentrated on Asia. In many cases, the Japanese department stores and GMSs opened a shop to Asia, having been invited Japanese speciality shops as a tenant, however Japanese department stores and GMSs are withdrawing from the Asia market in large quantities in recent years. Therefore, the specialty store which performs original behavior has been increasing in recent years.In Asian markets, Japanese speciality stores faced with failure of location selection, the problem on goods supply, the jump of a house rent, etc., and so, suitable location selection, the cheap and stable goods supply by linkage with a local production, improvement in a gross margin, etc. have been a subject.

本研究对日本专卖店的海外扩张进行了分析，重点分析了日本专卖店海外扩张的历史、全貌、现状。这家海外扩张公司已经检查了72家门店，其中38家是服装专卖店。第一个案例是1972年由苏祖坦开到巴黎的一家商店。然而，向欧美地区进军的目的是收集信息，而以市场培育为目标的进军集中在亚洲。在许多情况下，日本百货公司和GMSS在亚洲开设了商店，邀请了日本专卖店作为租户，但近年来日本百货公司和GMSS正在大量撤出亚洲市场。在亚洲市场上，日本专卖店面临着选址失败、商品供应问题、房租上涨等问题，因此，选择合适的区位、与当地生产联动提供廉价稳定的商品、提高毛利率等一直是一个主题。

项目成果

Motoh KAWABATA: "The Re-organization of Asian Retail Spaces with the Progress of Retail Internationalization"The Journal of Business Studies Ryukoku University. Vol. 42, No. 4. 15-26 (2003)

川端元：“随着零售国际化的进步，亚洲零售空间的重组”龙谷大学商业研究杂志。

川端 基夫: "アジアの流通業の最新動向"流通とシステム. 109号. 31-36 (2001)

Motoo Kawabata：“亚洲分销行业的最新趋势”，第 109 期。31-36 (2001)。

川端 基夫: "小売国際化の進展とアジアの商業空間の再編"龍谷大学経営学論集. 42-4. 15-26 (2003)

Motoo Kawabata：“亚洲零售国际化的进展和商业空间的重组”龙谷大学工商管理杂志42-4（2003）。

Motoh KAWABATA: "The Newest Trend of the Distribution Industry of Asia"The Journal of Distribution and System. No. 109. 31-36 (2001)

川端元：“亚洲分销行业的最新趋势”分销与系统杂志。

川端基夫: "小売業の海外進出と戦略-国際立地の理論と実態-"新評論. 328 (2000)

Motoo Kawabata：“零售业的海外扩张和战略 - 国际定位的理论和现实”Shinhyoron 328（2000）。