A Study on the International Expansions by Using Franchising

本研究调查了以下三个问题：1.澄清日本特许经销商在海外的实际情况；2.通过对100多篇有关国际特许经营的文献的调查，揭示了16家日本海外和日本国际特许经销商在海外市场上存在的问题；2.对国际特许经营理论问题的认识。3：国际特许经营的理论火焰作者提出，应将特许经营国际化理解为产品优势国际化和专有技术优势国际化两种扩张类型。

This Research investigated below three matters.1 : Clarifying of actual situations overseas Japanese franchisers.Author conducted interview to 16 international Japanese franchisers overseas and Japan, and revealed their problems in overseas markets.2: Recognition of theoretical matters through surveying over one hundred literatures on international franchising.3: a theoretical flame of international franchisingAuthor suggested that internationalization of franchisers should be understood by two expansion-types; the products advantage internationalization type and the know-how advantage internationalization type.