Competitive Environmental Strategy of Green Corporation

本研究的主要目的是考察绿色企业的竞争环境战略。我已经完成了对一家环境导向型公司的竞争环境战略这一主题的分析。具体研究课题如下。(1)作为未来公司模式开始受到关注的环境型公司的新特征和战略内涵；(2)环境型公司与非营利组织绿色联盟的理论研究和实证研究；(3)日本环境型公司与非营利组织合作的案例研究。在(1)中，以Body Shop和Ben & Jerry为例，探讨了环境导向型公司的特征和社会战略意义。(2) Foron与绿色和平、环保基金会与麦克唐纳、CERES的合作发展历程。(3)以JAHDS的社会工作创作为例，重点讨论了与不同组织的合作过程，重点讨论了共同开发地雷探测设备“主眼”。从根本上说，基于组织间协作模式，协作形成了三个阶段。首先，问题设定阶段是对相关利益相关者的澄清，是利益相关者对某一课题相互认识的阶段。第二，设定方向阶段是一个明确未来理想协作状态的阶段。第三阶段是协议实施的制度化和评估阶段，即处理选区、建立外部支持、构建协议、监督协议。

The main purpose of this study is to examine the competitive environmental strategy of green corporation. I have finished to analyze the subject of the competitive environmental strategy of an environment-oriented company. Concretely research subject are as follows. (1) The new feature and strategic implication an environment-oriented company which are beginning to attract attention as future company model, (2) Theoretical research and positive research of green alliance between environment-oriented company and NPO, (3) Case study of the collaboration of Japanese environment-oriented company and NPO.In (1), the feature and social strategic meaning of an environment-oriented company were discussed based on cases, such as a Body Shop and Ben & Jerry. In (2), the development process of the partnership between Foron and Greenpeace, Environmental Defense Fund and MacDonald, and CERES. In (3), the process of collaboration with a different organization was discussed focusing on joint development of mine detection equipment Main-eye as a case of the social work creation by JAHDS.Fundamentally, based on the interorganizational collaboration model, collaboration was formed three stages. Firstly problem setting phase is a related stakeholders clarification, and a stage of the mutual recognition between the stakeholders to a subject. Secondly direction-setting phase is a stage, which clarifies the state of the ideal collaboration in the future. And thirdly implementation phase is institutionalization and evaluation phase as dealing with constituencies, building external support, structuring, and monitoring the agreement.