权益分类	功能权益	普通用户	{{item.name}}会员
{{category.name}}	{{benefitItem.name}}

TV stereotyping : Acts and images of foreign characters

电视刻板印象:外国人物的行为和形象

基本信息

批准号：
14510166
负责人：
HAGIWARA Shigeru
金额：
$ 2.05万
依托单位：
Keio University
依托单位国家：
日本
项目类别：
Grant-in-Aid for Scientific Research (C)
财政年份：
2002
资助国家：
日本
起止时间：
2002 至 2003
项目状态：
已结题

项目摘要

In order to examine the process of TV stereotyping with the focus on representations of foreigners and foreign cultures, three lines of research based on the combination of content analyses of selected television programs and questionnaire surveys were conducted using different genres of TV broadcasts. Firstly, speech and conduct of foreign participants as well as topics of discussion in a prime-time variety show, Koko ga hendayo Nihonjin broadcast from October 1998 to March 2002, were thoroughly analyzed. It was shown that, of the 4 cultures most frequently depicted in the program, viewers' perceptions of Africa were most significantly affected, relative to more familiar countries such as the United States, China, and Korea. Secondly, television news coverage of nations and individual participants in 2002 FIFA World Cup was-measured for a period of May 23-July 5, 2002 to confirm that Korea, the co-host of the game, topped the list of foreign nations in terms of the length of coverage. Survey results, conducted before and after the game, showed that images of Koreans were greatly changed, especially their emotional images such as "assertive" and "aggressive" intensified, through the tournament period. Thirdly, TV commercials in the first week of June 2003 were analyzed to show that Western images were still prevalent and the recent increase in the usage of English phrase as catch line was also noted.

为了研究电视刻板印象的过程，重点是外国人和外国文化的表征，三条线的研究的基础上相结合的内容分析选定的电视节目和问卷调查进行了使用不同类型的电视广播。首先，对1998年10月至2002年3月播出的黄金时段综艺节目《Koko ga hendayo Nihonjin》中外国参与者的言论和行为以及讨论的话题进行了深入分析。结果显示，在节目中最常描述的4种文化中，相对于美国、中国和韩国等更熟悉的国家，观众对非洲的看法受到的影响最大。其次，对2002年5月23日至7月5日期间2002年FIFA世界杯国家和个人参赛者的电视新闻报道进行了测量，以确认比赛的共同主办国韩国在报道长度方面位居外国之首。在比赛前后进行的调查结果显示，韩国人的形象发生了很大的变化，特别是他们的情感形象，如“自信”和“侵略性”，通过比赛期间加强。第三，对2003年6月第一周的电视广告进行分析，发现西方形象仍然很普遍，而英语短语作为广告语的使用也有所增加。