An experimental study of the dynamic model of buying decision making for the evolution of market preferences

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This study reveals a long-term change of the market both from real market data and the multi-agent simulation based on the dynamicmodel of consumer decision making. The domestic cellular phone terminal market and the domestic car market were selected for the construction of databases that describe long-term changes of consumer preferences. From these databases, distinctive patterns of the change were extracted. These patterns were compared with the patterns from the simulation, and the model was tested.