Econometric analysis of consumers' confidence in domestic foods

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Is Japanese consumers’ preference for domestic foods exceptionally strong? In this study, we conducted surveys on beef consumption including choice experiments in Japan, Korea and China. The result of analysis of the Japanese respondents by the latent class model was fairly similar to that of the Korean. Also, the ratio of consumers who shows strong preference for domestic beef in Japan is not so high as those of the other two countries. Conclusion in our framework is that Japanese consumers’ preference for domestic foods is not exceptional.