A database construction of arts of persuasion in English communication and its actual use in English learning

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In this research, we examined multimodal aspects of arts of persuasion used in English speeches and conversations, and extracted the characteristics of lexicon, sentence and discourse structure, prosody and non-verbal behavior. We also investigated the aspects from viewpoint of properties of speaker and hearer, their interpersonal relationship and their mental attitudes, leading to the construction of a knowledge database which enables us to search for expressionsof persuasion. With the help of information technology, we created multimodal knowledgecontents for the purpose of improving English learners’communicative skills of effectivepersuasion.